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  1. How to Create a Social Media Friendly Landing Page

    If you direct them to a page that is full of options and cool shiny things, they are more likely to browse and never make a decision. That simplicity doesn't change when you move them from their favorite social channel to your website.

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    From the Overview page, you can change the little drop-down from Sessions to four additional on page metrics: The age report graph is one of the most visually exciting things in Google Analytics. You would have no idea whether you were reaching the...

  3. Google Tries to Steal How-To Traffic in Organic Search Results

    There were a few things I noticed about this result that I found interesting: Every man I've ever known has told me that every woman should know how to change a tire. When I Googled [how to change tire], there were simple step-by-step instructions.

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This change really means that as marketers and brands, we need to pay attention to how we're approaching mobile," he said. In its report, BrightEdge outlines ways to choose the type of mobile configuration, and things to watch for during...

  5. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. From an audience perspective, we've already discussed why...