SEO News

More Things Change

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  1. Deal With the Big Rocks First

    There are several other big rock things, as well, but clients who have switched to a problem-oriented approach have seen conversion lifts in the 10 to 20 percent range and used optimization techniques to further refine those improvements.

  2. The Evolution of SERPs and User Behaviors

    Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s average user — but we spend far less time thinking about how they are adapting their search behavior each time Google makes a change.

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Analyze your key landing pages for the keyword you’re targeting and start by making changes to things marked as "easy fixes" or "critical. Here are the things you should put to the test right away: These behavior patterns may include things like a...

  4. How to Work When Nothing Seems to Work

    Resistance to change can mean a lot of things in an online enterprise, because opposing forces can run on parallel paths and resonate from different business divisions. Admit it, we’ve all had them – clients who are resistant to change – at least...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recommend comparing the post-recovery timeframe to the previous timeframe to determine the change in traffic level per url (from Google organic). Here are five things you can do today to ensure the recovery surge is going to pay off, and not send...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    And change it to: Content is king only when your customer says it is. They send customers who have booked a trip a link to 27 Things to Do Before Leaving Home. It’s a simple list of to-dos of things like "make a copy of your passport, pay all your...