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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Somehow people that love you and what you do gather together and say all kinds of nice things. Change how a brand is perceived. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Because he uses the example of medical queries, this could be an algorithmic change targeted to specific niche areas, such as medical queries or perhaps things like travel queries or legal queries. So popularity is some sense is a measure of where...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I recommend ad testing as one of the first things you should optimize and crowdsourcing your competitors ads is a great place to start. If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per...

  4. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    It could very well be the case that, 'hey we thought there was some keyword stuffing or cloaking or whatever going on,' and that's a clear-cut case, you'll get a notification, you'll get a message, and then you can start to figure out and...

  5. So... You Think SEO Has Changed?

    None of these things has changed that significantly enough over the last few years that they would make me say SEO is a completely new exercise compared to what it used to be. Tactics aside, it's still all about understanding the technical issues...