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More Things Change

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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social advertising, for instance, is still a relatively new practice and affected by rapid industry growth and change. There are several things marketers can do to improve their social testing: Your peers can be great resources to help you better...

  2. Netting problems will restrict pension funds, FCMs warn

    That is expected to change as cleared portfolios grow in size. We looked at this a while ago, then the DOL put out some guidance and that seemed to make things OK. Lawyers struggle to remember cases in which a pension fund has defaulted on its...

  3. 4 Pitfalls to Avoid Heading Into the Holidays

    I find mapping the campaign structure to category or labeling specific offers is key to making this process much more responsive as things change. The site goes down, the Wi-Fi at your Grandmother’s house goes down, or any other number of crazy...

  4. Conflict of interest: banks call for unity on Eonia

    As things stand, some firms will pay up; others will not. The question each was asked is whether they will pay interest on collateral they have posted against their over-the-counter derivatives trades, inverting the normal order of things, in which...

  5. Poor collaboration leaves banks open to cyber threat

    First they practise what they already know, and second they make sure they know how to communicate with the rest of the security industry, because the techniques change all the time. Your staff needs to know how things are evolving to be better...

  6. CVA hedge losses prompt focus on swaptions and guarantees

    You need the flexibility to be able to change the portfolio you're covering as the clients decide to do new things and change what they've got on with you," he says. I still have a question mark on this because my experience is that while a...

  7. The changing face of UK retail structured products

    For instance, the sale of RBS's equity derivatives business to BNP Paribas formed part of a concerted directional change for the bank and a return to their fundamental processes. When asked what has driven the change of issuers in the UK structured...

  8. Deal With the Big Rocks First

    There are several other big rock things, as well, but clients who have switched to a problem-oriented approach have seen conversion lifts in the 10 to 20 percent range and used optimization techniques to further refine those improvements.

  9. The Evolution of SERPs and User Behaviors

    Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s average user — but we spend far less time thinking about how they are adapting their search behavior each time Google makes a change.