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  1. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Last year's Black Hat and DEF CON revealed how easy it was to retrieve all your corporate info off a printer. If your applications or site pages use the "HTTP Response Body" (if you don't know, no worries, your programmers will).

  2. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Alumni associations are generally news-starved and will publish most items on former students, provided the info is somewhat noteworthy. Links from news pages: News items can really be a few different opportunities since most universities have a...

  3. SEO Fail! 10 Most Commonly Overused Website Techniques

    People want to do what they came for, to get info, perhaps buy, and go home – same as if they were in your real world store. He did and every time the info page outdid the “cool” one. Unless you're one of the lucky few who are making real revenues...

  4. 3 Mobile Marketing Must Haves for the Holiday Season

    Then holiday ad campaigns should deep link to the appropriate product or location-specific pages within your mobile site, providing mobile users with a seamless transition from ad to info, avoiding the long process of accessing a store locator, or...

  5. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Mouse Heatmaps: Info around how we navigate around pages is well documented. Use this info to place critical content in the right place. This will enable you to create content to alleviate those fears and break down the barriers in precisely the...

  6. Link Prospector's Guide to the InAnchor Search Operator

    Pro Tip: if you have a list of sites you'd like contact info for you could use your favorite KW combiner to make a long list of [site:targetdomain.com inanchor:contact] queries. In my testing the SERPs weren't necessarily better than looking for...

  7. Spring Forward with Search Strategies for Travel Marketers

    Business owners are able to update their pages, photos and videos at any time, while also providing ways for users to share business info with “print, email or link” options. Roughly 40 percent of the industry’s annual impression volume takes place...