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  1. Marin Adds Google Shopping Campaign Management

    For more info on Shopping Campaigns management, check out this white paper by Marin on Shopping optimization and ROI. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    What mobile info or features were most important to those device users? The study showed a mix of preferences across categories studied like easy-to-find contact info, coupons, and good reviews. Up to 60 percent of consumers used mobile exclusively...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Of that local info: Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of...