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Moral Story

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  1. Survey Says: Stop Making Assumptions About Your Content

    The moral of her story was that advertisers must be wary of making assumptions and understand if they are asking the right questions. In my mind, this format afforded more elaboration and specific details that could help get across the benefits and...

  2. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    The moral of the story is: Superficial KPIs like fans, friends and followers don't define a successful social media strategy any more than a glance means the same thing as being a lover. What makes a good love story?

  3. 3 Essential Qualities of Enterprise Search Marketers

    We need to speak to all levels of SEO knowledge in our potential audience in order to ensure that everyone understands the moral of the story. It isn't enough to be able to tell a good story. When search marketers commit to telling the entire story...

  4. Authenticity in Social Media: Don’t Get Mad, Get YouTube

    So, what’s the moral of these stories? Now, you’ve probably heard the story about the Army unit that flew back to the U.S.after almost a year of service in Afghanistan. One of the key factors Amber Mac identified that made social media truly...

  5. Human-flesh Search Engines Unearth Dark Side of Online Community

    It's also a kind of defiant act of moral idealism "in a country where life is changing more quickly than anyone could ever have imagined. One is a story of a kitten murderer, the second regards adultery and suicide, the third regards allegations...

  6. Funny YouTube Videos Help Orabrush Make a Million Dollars in One Year

    The moral of this story: OraBrush's campaign has been a success in large part because its infomercials are less like "ads" and more like popular YouTube videos that users discover, watch, and share. At SES San Francisco, Baljeet Singh, Senior...

  7. Google's New Approach to China: A Closer Look at the Attack Heard 'Round the Web

    This topic originally focused on big business and weighty moral issues like Internet censorship, but now, everyday computer users have been thrown into the mix, with the repercussions of the attack putting them at risk.