FYI, while we wait for the courts, a moot court dealt with the issue during Search Engine Strategies in August. Moot Court: Trademark Protection on Trial from Search Engine Roundtable. No matter what Google does, court cases will ultimate rule the...
A mock court of trademark experts weighs in with their verdict. Does Geico's trademark lawsuit against Google have merit? How will the case be argued? What's the likely outcome of the trial? Coverage from today's SearchDay: Trademark vs.
While the "Moot Court" included five lawyers and was entitled "Trademark Protection on Trial," the "Main Event" also sported images of "Trademark vs. A mock court of trademark experts weighs in with their verdict.
We'll also have a moot court session where the issue of trademarks and keyword-linked ads will be put on trial, a session where search executives will share thoughts on the state of the industry and a "search memories" session where those involved...
In the end, whether there's a predefined list of terms or this is something happening just as a consequence of the new algorithm is moot. Keep in mind that a court has already ruled that Google was not violating laws when it acted to protect its...
