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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Just because you're ranking No.for a term, doesn't mean it's the right term to follow if it has no search volume. In this case, the volume was 207. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is...

  2. PPC Management Operations: The Ultimate Guide

    However, it's not uncommon to see high-volume keywords with less than 1 percent. Site exclusions are to the Display Network what negative keywords are to paid search ads. When you have regularly scheduled checkups daily, monthly, quarterly and semi...

  3. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Use Search Volume Tools Particularly if you're looking to expand into new keyword areas, you can use the Google Ad Planner to determine search volume and estimated clicks (on ads) for particular keywords.

  4. Marketing Automation & Search – 3 Strategies for Mutual Success

    The variety, volume, and velocity of the content you produce is the only way to fill the top of the funnel and to give leads a reason to continue the conversation. It may have lower volume, but the higher close ratios and shorter timeframe made it...