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  1. Link Building with Customers, Part 2

    This data can be found in several places, e.g.registrations, forum profiles, and newsletter sign-ups. One solution: offer an exclusive sales newsletter to those who sign up with their URL. My last column about link building with customers was...

  2. Interview with Andy Atkins-Krueger at SES London 2008

    He also edits the online newsletter www.web-marketing-secrets.co.uk and the blog www.multilingual-search.blogspot.com, which report on search marketing developments throughout Europe — both often summarizing reports published in other languages to...

  3. Getting a Jump on the Business Intelligence Imperative

    You might also witness the fact that 10 percent of people who sign up for your e-newsletter purchase within the next month. But don’t relax for too long; the business intelligence bug has penetrated the C-suite, and detailed spreadsheets that...