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  1. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Improved Engagement: Lolly Wolly Doodle’s customers post photos of their children wearing Lolly Wolly Doodle clothing at major milestones. Customer Loyalty: 20-30 percent of Brandi’s oldest customers still purchase each month.

  2. A Few Lessons I Learned About Online Writers Down on the Content Farm

    I wrote my own contracts for years with private clients and had already learned a few lessons the hard way: specify deliverables and payment milestones, always get each party’s physical address and real contact info, use escrow when possible, set...