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  1. 5 Rules to Effectively Use Press Releases for Links

    On a larger scale, month, time of year, or proximity to a huge event in your market are other factors that could mitigate your choice of release date. The issues that can arise from some press release networks are the mass-scale duplicate content...

  2. March Madness = Search and AdWords Madness?

    And most importantly, will Spike Albrecht land a Twitter-initiated date with Kate Upton? Back in March of 2012, results were different from those this year with many more searches at 90,500 per month and a lesser amount of results with 32.7 million.

  3. 14 Tips on How to Become a More Efficient SEO Professional

    It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with industry news. This month? If you’re at work, you know there are things that you could be doing right now to...

  4. 4 Ways to Create a Better Website Experience for Users & Search Engines

    Would you show up at someone’s front door for a first date with your zipper down, or go to a big job interview with a huge stain on your shirt? Go visit your Google Analytics Content section and search for Landing Pages of your 404 URL or by...

  5. How to Create a Social Media Editorial Calendar

    Commitment: Stamp a date on it, chances are, you will get it done. Planning: Big picture first, start at the year, month, week and day. Break it down month-by-month, then week-by-week to day-by-day and even hour by hour for the uber advanced.

  6. The 16 SEM Managers You’ll Meet During Your Career

    They’ll also keep you up to date with pictures of their lunch on instagram. You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for Adwords Editor’ or such Facebook status updates as ‘OMG client...

  7. How to Create an Editorial Calendar That Will Grow Your Audience

    Assign a date and person responsible for delivering each topic. A basic editorial calendar could be as basic as a theme for each month and a requirement to blog every Thursday, like this example for a plumbing site:

  8. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    A good practice is to send out one daily report first thing each morning showing day-by-day performance for the month to date as well as the trend for the month. Performance: Review reports on performance to date and monthly trends.

  9. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.