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  1. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Reinforce your promotional offerings using ad copy with savings driven messaging. Quick tip: Update your local places feed one month before the holidays with hours of operation. The climbing popularity of consumer showrooming – checking prices and...

  2. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Since the early days of digital advertising, online marketing has been focused on optimizing ad campaigns for the click. Products like Nielsen Online Campaign Ratings measurement solution can help brands optimize for reach and effective frequency...