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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Their blog – although very rarely updated (think less than once a month) – is a must read for anyone serious about CRO. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had to learn...

  2. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Additionally, adults in the United States spend an average of 34 hours per month on the Internet on a smartphone and only 27 hours on a desktop. Here's a scenario for you. You're watching television and see the most hilarious commercial about a...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less than a month to switch campaigns, and utilize the new tools. Google has announced two new tools for Google merchants on the...

  4. Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

    That's why Groupon de-indexed their site for nearly 6 hours this month. Knowing exactly how your customers are finding you online is a key part of any successful online marketing strategy. But is simply viewing your Google Analytics and taking the...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Also, you should establish a testing budget for each month or quarter. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The "80/20" rule means that 80 percent of your...

  6. 10 Shocking Facts About Content Marketing Today

    Companies with an active blog generate 67 percent more leads per month Companies that blog 15 times per month get five times more traffic than those that don't If there was ever a question as to whether content is still king, this statistic speaks...