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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Even today most companies average between two and five tests a month. So imagine if Amazon has not scaled the amount of tests they had but continued to do only 200 tests a month and most of their competitors did even 10 tests a months how many more...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  3. Pick Up on Current Events for Link Building

    Scandals in politics or involving celebrities happen each month. Attracting a lot of attention with your website is one of the best ways to build links. Giving your website an active role in current events is a lot more efficient than creating the...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). In the example below, the keyword phrase "Search Marketing Agency" has 8,100...