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Monitoring

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  1. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  2. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to have a process for launching new ideas, monitoring them closely, and making timely decisions when you have generated enough traffic to make a smart decision. If you've been managing pay-per-click campaigns for a while, you probably know...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] provide results from Intrusion Detection System (IDS) monitoring from the past 90 days? Can [VENDOR NAME] provide social monitoring for locations? Not all of the questions below might be applicable to your business, but hopefully...

  6. Google Analytics Content Reports: Understanding the Key Benefits

    Monitoring this report for any pages which could be improved to keep users on the website and drive them toward conversions will be of benefit to your site. If you haven't checked your Content Reports in Google Analytics recently, now is the time.