Social media monitoring tools often provide even better insights into popular topics and the keyword combinations in which they are addressed. Timing is very important for regular topics with a predictable life cycle.
Monitoring the suggestions and deleting inappropriate ones would probably have helped Mountain Dew with their issue. By involving their audience to make them feel like their input is listened to, a brand can build advocates and perhaps come up with...
Beckman also briefly touched on HootSuite, Radian6, and Raven Tools as a few of the many reputation monitoring tools you can use to see what's being mentioned about your brand and even find out potential keyword ideas you can incorporate into your...
Then, using a monitoring service like Netvibes, Twilert, or Hootsuite to notify you when someone is looking for a source. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a...
I’ve been monitoring the same keyword set for 4 years now to better understand the changes in integration. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be...
The app uses a crowdsourcing approaching to traffic monitoring, providing real-time updates on routes. Google has reached an agreement to buy navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating rivals Facebook...
Overland also reiterates that CPC isn't everything; monitoring conversions from your campaigns is critical in measuring success. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday...
National Security Agency (NSA) has been named in a massive surveillance operation which includes monitoring activity on multiple U.S.carriers and service providers. The U.S. Dubbed PRISM, the operation involves collecting data traveling through the...
If you haven’t already done so and start monitoring activity via a platform such as Tweetdeck. Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social...
In the long-term, monitoring social activity and proactively combating sources of negative sentiment while engaging the positive is a core strategy. Your online reputation can impact virtually every aspect of your digital marketing program from the...
Site owners should be monitoring Google Webmaster Tools and Google Analytics performance data frequently and leverage site pinging tools to ensure site availability and content delivery speeds are optimal for a great user experience.
Monitoring which links are removed and which links are altered over time allows you to take action before Google does. If you aren't using expensive tools like Majestic SEO, which has “Lost Links” as just one of their options, there are various...
Monitoring (Google Webmaster Tools, reporting, etc. It's been a crazy couple of years for SEO. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the...
It takes constant monitoring to keep your website ranking well and performing at top-notch levels. This isn't an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must...
Most schools are monitoring press mentions, so this is a quicker way to get on their radar, especially if you’re having trouble finding a direct contact. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu...
At iAcquire we understand that off-page optimization involves monitoring your domain authority, anchor text distribution and staying abreast of algorithmic fluctuations to ensure you maintain your visibility in the SERPs.
Turning on a dime with good content is critical, and simply being fluid in social monitoring and content response are the key considerations here. For some time now, social has been all the rage. Yet, many people are still trying to figure out...
However, the engines at this point do a solid job at monitoring the problem. Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month.
By monitoring user interaction on a per query basis, website owners can identify consistencies or deficiencies in matches of search intent to site content. My previous article extolling the death of keywords talked about developing intent-based...
Streamline social monitoring for the brand. It is now no longer sufficient for national brands to rely on one social presence at the corporate brand level. With a new focus on local search, Facebook has upped the stakes significantly for multi...
