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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    How do you monitor your performance regularly? A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. SEO audits are immensely popular. Especially when an agency is newly hired by a company, the...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Monitor Your Brand The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready. If you think about it, everyone is selling, whether you’re a search marketer, yoga studio...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize them precisely. If you've been managing pay-per-click campaigns for a while, you probably know...

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How does [VENDOR NAME] monitor and report on the accuracy of data being distributed? What tools exist that enable me to monitor and respond to reviews? Performing well in local search depends on many different tactics, so finding a partner with...

  7. 5 Fast Facts about the EU's Privacy Ruling on Google

    With this ruling in place, those politicians can hire companies to monitor and purge unsavory search results. Let's dive into the facts. If requested, Google must remove 'inadequate, irrelevant or no longer relevant' search results.