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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off hours. Not even the world's biggest brands are immune from reputation disasters.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Competitor Alerts to Monitor Search Activity and Changes I recommend setting up competitor alerts to get notified when new keywords used, ads are changed or new SEO rankings appear for any of the URLs you want to monitor.

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Monitor and optimize in real time. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. This week, Twitter share another one of those...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    From the Chicago Tribune and Christian Science Monitor to Breitbart and Journal Broadcast Group; digital publishers are increasingly relying NDN to power their entire video content management system: leveraging our technology to host and present...

  5. 4 Ways to Expand PLA Success in 2014

    Marketers should monitor PLA performance to analyze top performing products and leverage the resulting demand signals to create relevant ads on channels such as Facebook. This holiday shopping season, global retailers doubled down on their PLA...