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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize them precisely. If you've been managing pay-per-click campaigns for a while, you probably know...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How does [VENDOR NAME] monitor and report on the accuracy of data being distributed? What tools exist that enable me to monitor and respond to reviews? Performing well in local search depends on many different tactics, so finding a partner with...

  4. 5 Fast Facts about the EU's Privacy Ruling on Google

    With this ruling in place, those politicians can hire companies to monitor and purge unsavory search results. Let's dive into the facts. If requested, Google must remove 'inadequate, irrelevant or no longer relevant' search results.

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Competitor Alerts to Monitor Search Activity and Changes I recommend setting up competitor alerts to get notified when new keywords used, ads are changed or new SEO rankings appear for any of the URLs you want to monitor.

  6. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Monitor and optimize in real time. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. This week, Twitter share another one of those...