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  1. Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports

    Want to be able to monitor progress over time, not just for your site, but for your competitors as well? More valuably, these quick reports will build the client’s understanding of the different KPIs we SEO professionals monitor, and will be great...

  2. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Monitor and Moderate By involving their audience to make them feel like their input is listened to, a brand can build advocates and perhaps come up with ideas they wouldn't have had on their own. However, it doesn't always go right.

  3. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Using the smartphone’s geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified distance of your location and send them a text letting them know about a specific promotion or daily...

  4. A 7-Step Landing Page Template to Convert Prospects into Leads

    I monitor all the upgrades for my clients, and can install them and reconfigure the firewall properties from my office, without any effort or hassle on your part. If you're using PPC to generate leads (as opposed to asking your visitors to pull out...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Monitor Your Budget Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. In a series of six videos, CPC Strategy's CEO Rick Backus...

  6. A Strategy Map for Google Display Network Success

    Easy reporting: Within GDN campaigns, you need monitor performance closely and thoroughly. The Google Display Network is vast with abundant opportunity to generate great results. However, with this much impression inventory, it’s also possible to...

  7. How to Avoid PR Disaster With a Social Media Policy

    How will you monitor conversations about your brand on social channels? Who will monitor these conversations? As opposed to the social media sentiment when you land an interview with Oprah that trends on Twitter, gets replayed on YouTube, and...