SEO News

Monica Ho

RSS
  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    The impact of this increased mobile usage is significant and it isn't limited to on-device activity," said Monica Ho, SVP of marketing, xAd. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of...

  2. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Monica Ho, xAd's VP of marketing, said to keep the following in mind: "Geo-conquesting" – a term used to describe mobile advertising tactics that grab attention away from competitors when they are in the competitor's location – is the next big...

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. With evolving features and functionality, as well as situational needs to...

  4. Audience Targeting in Mobile: 4 Key Elements of Context

    Many people will tell you that understanding mobile context is key to delivering a relevant mobile ad experience. However, it’s not an exact science and very few have been able to define mobile context explicitly enough to make it actionable for...

  5. Why Effectively Measuring Lead Performance in Mobile is Essential

    If you’re like most digital marketers, you engage in advertising to achieve one of two goals – either to generate or increase awareness (for your brand, a new product, etc.or to generate new leads or customers.

  6. 3 Mobile Marketing Must Haves for the Holiday Season

    Overcoming Show-ho-ho-rooming To keep pace with consumers, retailers are constantly evolving their strategy to include new and innovative campaigns. For this reason, mobile advertising was an important contributor to the holiday 2011 season, where...

  7. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    Advertisers must understand consumer motivations and intent related to each specific vertical market they are searching within before deciding how and where to best engage them in mobile," said Monica Ho, xAd vice president of marketing.

  8. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    The super-speed growth in smartphone usage and the cultural shift therein is old news at this point, but this past holiday season marked an enormous turning point in mobile technology adoption. U.S.tablet ownership doubled over the holiday season...