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Money Waste

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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Rather, indiscriminate use of vague, high-traffic keywords and overly permissive campaign settings waste money by sending you lots of visitors who are not your prospects. Watch out for three principal money-wasters:

  2. Last-Minute SEO - Here Come the Holidays!

    Don’t waste another day waiting to get started - every day you delay is one more day lost. Find an e-zine where you can write an article, go to networking events in your community, do something good like raise money for charity - whatever avenues...

  3. PPC Management Operations: The Ultimate Guide

    But keep in mind that every new advertising product doesn't fit every account, so use discretion on what you pursue; testing new features are good, but you don't want to waste resources on those that aren't a good fit for your account.

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    SEW: How do you explain the test results to public officials who may not be familiar with YouTube, but understand that taxpayers don't want to waste money? They probably know the title song from "Oklahoma!

  5. Twitter Ads: Are You Wasting Money on Mobile?

    Targeting mobile devices is a waste of advertising money since it drove fewer leads and at a higher cost. But to reap the benefits you must understand how to test and optimize the channel. One of the targeting options for Twitter advertising...

  6. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...