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  1. PPC Management Operations: The Ultimate Guide

    But keep in mind that every new advertising product doesn't fit every account, so use discretion on what you pursue; testing new features are good, but you don't want to waste resources on those that aren't a good fit for your account.

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    SEW: How do you explain the test results to public officials who may not be familiar with YouTube, but understand that taxpayers don't want to waste money? They probably know the title song from "Oklahoma!

  3. Twitter Ads: Are You Wasting Money on Mobile?

    Targeting mobile devices is a waste of advertising money since it drove fewer leads and at a higher cost. But to reap the benefits you must understand how to test and optimize the channel. One of the targeting options for Twitter advertising...

  4. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...

  5. Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays

    If a certain product isn’t likely to be successful, why would you waste your time negotiating with suppliers, warehousing, working out pricing, modifying your website, running ads, and more? Once you’ve determined that a product won’t lose money...