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  1. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    Reputation managers are watching closely to see if further ruling will help aide them in removing offensive content off similar sites for their clients. Richie accuses Jones of trying to steal money from him, by posting on his website, "Sarah, I...

  2. Attention Digital Marketing Director: Read This for Your Social Media Success

    Too often social media is handed off to digital marketing directors or marketing managers who are just too busy to focus on creating and managing an optimal social media brand experience. If you're one of the lucky few with a CEO who appreciates...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point and flowing in every millisecond of the day – too many campaign managers try to keep up by optimizing campaigns...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The hype around Facebook, and social media in general, appears to have dulled the senses of marketers and brand managers. The wonderfully "free" social platforms that society has embraced to connect on a personal and professional level were...

  5. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    Ask most campaign managers what it signifies and the answer you will get will be along the lines of "it tells me the position is was mostly in. That simplicity of concept lures campaign managers and clients into misunderstanding what they're really...

  6. How To Control Google’s Largest Search Partner: AOL Search

    For the longest time, SEM managers have had to lump their Google search targeted campaigns together with campaigns that targeted Google’s search partners. Having as much control as possible of the Search Partner Network can prove SEM managers with...