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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    This didn't include the money invested in mobile search or Product Listing Ads. The top retailers by spend in beauty and cosmetics got their money's worth. Based on the significant investment that advertisers are making in paid search, it is...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    As much as we all secretly enjoy watching the sad faces of losing teams, making your visitors sad costs you money and defeats what all this preplanning is all about. Identify your goals ahead of time by making clear objectives for driving traffic...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The last time we reported on the guidebook, we talked about the "Your Money or Your Life" aspect of rating, a designation given to pages that need to be held to a higher standard because of the nature of the information, for example, if it could...

  4. Pre-PPC Strategies For Launching a New Product

    You can offer money and gift cards and other consideration in exchange for 20-minute interviews. So for my vegan meal service, I start by making some assumptions. But in order to use PPC to ask and answer questions about what the market thinks of...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    This system eventually was determined to be too intensive in terms of both resources and money, so a new method was developed. However, there are other times where not properly understanding these terms can lead to making mistakes that could cost...

  6. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    And if you think about it, if somebody had a foolproof way to make money online, they would probably use that way to make money, rather than packaging it up into an ebook and selling it to people, or patching it up into a tool and selling that to...

  7. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Two more new features are completely unique to Google and when they launch, will surely give other management solutions a run for their money. Google is making a big play at the enterprise-level AdWords management market and if these new tools are...