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  1. Pre-PPC Strategies For Launching a New Product

    You can offer money and gift cards and other consideration in exchange for 20-minute interviews. So for my vegan meal service, I start by making some assumptions. But in order to use PPC to ask and answer questions about what the market thinks of...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    This system eventually was determined to be too intensive in terms of both resources and money, so a new method was developed. However, there are other times where not properly understanding these terms can lead to making mistakes that could cost...

  3. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    And if you think about it, if somebody had a foolproof way to make money online, they would probably use that way to make money, rather than packaging it up into an ebook and selling it to people, or patching it up into a tool and selling that to...

  4. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Two more new features are completely unique to Google and when they launch, will surely give other management solutions a run for their money. Google is making a big play at the enterprise-level AdWords management market and if these new tools are...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    Any deviations from these high standards can cost you more than just negative feedback; processing a return or reshipment does cost some money too. The more positive reviews you get, both for the product and as a seller, the better your chances of...

  6. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    You guessed it – the campaign would be even moreprofitable, and I'd love to meet the business owner who isn't interested in making more money by spending less. Google makes more money from ads with a high probability of being clicked, and that are...

  7. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    By choosing one that fits better with the behavior of your users you can see which of your touchpoints were costing you a lot of money that was better spent elsewhere. Attribution is any method of understanding the customer touchpoints before...