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Money Losing

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  1. 5 Takeaways From the World Cup for Global Search Marketers

    As much as we all secretly enjoy watching the sad faces of losing teams, making your visitors sad costs you money and defeats what all this preplanning is all about. Even if you aren't a soccer fan ("football" to the rest of the world), you were...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The wonderfully "free" social platforms that society has embraced to connect on a personal and professional level were designed to make money. Losing control as the conduit for relationships between people and brands would be inconsistent with how...

  3. Driving Consumer Insights With Mobile Analytics

    Revenue: How do we make money? The reason you do this is to avoid losing any data (i.e.once you inadvertently exclude traffic from a GA profile, it's gone forever). And hopefully your company has at least started to build out a mobile strategy to...

  4. Marin Software Raises $105 Million in IPO

    We're saying we'll lose money through 2015, and some investors just don't want to invest in a money-losing company," Lien said. But masked in those losses are our high growth rate, our spending on sales and marketing and R&D that will help us make...

  5. Why Competitive Benchmarking is Integral to Paid Search Success

    Or perhaps just as bad, you will hit your goals but waste money doing it. In the simplest terms, paid search marketers need to know what’s working and what’s not — how or why your share of voice increases or decreases, why your costs go up or down...

  6. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    They figured this would be a quick way to earn some money from their hard-earned SEO strength. And the additional money coming in from affiliate marketing was icing on the cake. Had the companies struck by Penguin analyzed all of the links being...