SEO News

Money Bidding Profitability

RSS
  1. Why Quality Score is One of the Least Important AdWords Metrics

    Don’t be surprised, however, that quality score doesn’t correlate at all with profitability. The more traffic you generate, the more you can segment your audiences and adjust bids based on the differential profitability of each segment’s conversions.

  2. SearchDay | Making the Most of Search Engine Copywriting

    Show Me the Money: Bidding for Profitability PROFITABLE PPC How much should you bid? Today's Top Story: CarrieHill Making the Most of Search Engine Copywriting LITTLE BIZ Whether it's organic page titles and meta descriptions or PPC ads, it's...

  3. SearchDay | Show Me the Money: Bidding for Profitability

    Show Me the Money: Bidding for Profitability PROFITABLE PPC How much should you bid? Today's Top Story: David Szetela How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of a campaign is one of the more...

  4. Show Me the Money: Bidding for Profitability

    and your objectives, including brand awareness, revenue growth or profitability. If you bid higher than the maximum cost per click, you risk losing money. The best bidding strategy is the one that's most appropriate for your company's situation (e...

  5. SEW Experts: Show Me the Money: Bidding for Profitability

    In today's search advertising column, "Show Me the Money: Bidding for Profitability," David Szetela shows that the answers are a snap, once you know the fundamentals. How much should you bid? How do you know if your PPC campaign is working?

  6. Landing Page Neglect: Are You Losing Money?

    Dedicated in-house or agency staff craft keyword lists, write ad copy, and manage keyword bidding to achieve the proper profitability, cost per action (CPA), and return on investment (ROI). Even though we spend obscene amounts of money to buy...

    Published
  7. Affiliate Programs: Moneymakers or Brandbusters?

    Find those elusive price points of profitability on popular keywords in paid listings. The pay-for-performance model demands efficiency; they wouldn't be where they are if they weren't making money. We're out to make the most money we can, anyway...

  8. Search Engine Strategies: Looking at Links

    To be proactive advertisers and address inefficiencies as well as improve profitability, advertisers need to track granular levels of their advertising campaigns. At the recent Search Engine Strategies conference in San Jose, the speakers pointed...

  9. The Search Engine Update, Sept. 16, 2002, Number 133

    Inktomi is now owns its headquarters, forced to buy it due to a lease agreement requiring the company to maintain a level of profitability. Rather than being a nice feature, this change may be costing advertisers more money and certainly takes more...

  10. The Search Engine Update, July 17, 2001, Number 105

    Search engines still searching for profitability Upside, July 9, 2001 http://www.upside.com/Ebiz/3b3baa8e6.html Detailed recap of how search engines have shifted to integrating paid listings and other means of making money, including enterprise...