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  1. Scamworld? How The Verge Wrongly Smeared All Internet Marketers

    Buying and reading a book is no guarantee that a person will do what the book tells them to do. Consumers seek out professionals in these industries, or respond to their marketing efforts, and trust that these people are going to do what they say...

  2. 7 Tips for Landing Page Greatness

    The logos of trade associations, acceptable payment methods, and money-back guarantee seals can all be powerful ways to make your visitors feel that transacting with you will be safe and secure. By viewing the page as a speed bump in the conversion...

  3. A Few Lessons I Learned About Online Writers Down on the Content Farm

    Since we can’t guarantee the unknown buyer from another site will only use the article in print or link back to the farm, anything published there – which was to draw income “for life” – is essentially useless anywhere but there.

  4. Online PR and Getting Links From Major Media: 6 Examples

    Journalists can be hard to contact, there's no guarantee of getting your story covered, and even if it is covered, there's no guaranteed that you'll actually get a link. Here's a story from CNN Money that follows a common model -- it's a regional...

  5. Second Life Tinfoil Hat Theory, Part 4: Who Do You Want to be Today?

    The old name system was the only real guarantee against identity theft in SL. But if the Tinfoil Hat theory holds up, they wouldn't necessarily need to exist -- because the Lab would be making money even if all those Facebook and mobile app people...