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  1. SEO Is No One-Trick Pony

    We are optimizing towards quality traffic increases and an increase in conversions/money. At the end of the day, if I’m the customer, I want money. I want ROI (more money back than I pay in). In a perfect world, you have enough money (and time) to...

  2. How to Work When Nothing Seems to Work

    More aggressive clients will be quite direct, making it clear they will not act on your recommendations because they do not believe that making the changes is worth the time and money. Admit it, we’ve all had them – clients who are resistant to...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Increase Budgets and Spend the Money Wisely Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their...

  4. Last-Minute SEO - Here Come the Holidays!

    Find an e-zine where you can write an article, go to networking events in your community, do something good like raise money for charity - whatever avenues you have to reach out to your users in the same space where they might be paying attention...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working and which ones are wasting money.