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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I get it…companies need to make money. And of course, if the purpose of the website is to make money, you have the monetization team (or ad team). Money. In my previous posts about Panda, I’ve hammered one important point over and over again.

  2. Android’s New Feature Paves Way for Apps Replacing Web

    The approach could be especially useful in developing countries where people have less money to spend on app downloads using their mobile connection. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web.

  3. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  4. Deal With the Big Rocks First

    There’s more money in the big rocks than the sand and water. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods should be an integral part of any website...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Watch out for three principal money-wasters: Or, to drop the jargon for a moment, the one that makes the most money from that prospect. Wasting Money on the Wrong Traffic Rather, indiscriminate use of vague, high-traffic keywords and overly...

  6. SEO Is No One-Trick Pony

    We are optimizing towards quality traffic increases and an increase in conversions/money. At the end of the day, if I’m the customer, I want money. I want ROI (more money back than I pay in). In a perfect world, you have enough money (and time) to...

  7. How to Work When Nothing Seems to Work

    More aggressive clients will be quite direct, making it clear they will not act on your recommendations because they do not believe that making the changes is worth the time and money. Admit it, we’ve all had them – clients who are resistant to...