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Monetizing

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  1. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  2. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    Content creators in these countries could quickly become YouTube Partners simply by enabling their YouTube accounts, and monetizing at least one of their videos. This includes adding new charts in YouTube Analytics, a YouTube subscribe button for...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Now, when it comes to monetizing your asset, I highly recommend you add your offer after you're done with all link outreach. But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely missing out...

  4. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    There has been a continual movement toward more aggregator sites who are monetizing their traffic via arbitrage and lead generation. Many paid search marketers often go about their business of optimizing their accounts without really caring about...

  5. Will Europe Force Google to Change How it Displays Search Results?

    They are monetizing this kind of business, the strong position they have in the general search market and this is not only a dominant position, I think – I fear – there is an abuse of this dominant position," Almunia told the Financial Times.

  6. YouTube Unveils New Look to Increase Channel Views, Subscriptions

    Content creators could become YouTube partners simply by enabling their YouTube accounts, and monetizing at least one of their videos. YouTube has unveiled a new look to help users find their favorite channels and “subscribe, subscribe, subscribe.

  7. Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

    Marin Software reports that Google is better at monetizing its searches than Yahoo and Bing. Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher return on their paid search...

  8. Major YouTube Redesign Zooms in on Channels, Video Discovery, Social Sharing

    It’s smart to test changes before making them – especially when YouTube is getting 800 million unique visitors a month, has more than 20,000 partners in 22 countries, and is monetizing more than 3 billion video views per week globally.