While video monetization rates aren't cheap and prices are increasing, 7 out of every 10 digital video content views still don't carry advertising, presenting an untapped opportunity for marketers. NewFronts") have been dominating my conversations...
Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...
Pureplays like Foursquare and Yelp aggregate respectable-sized audiences, but face those same monetization challenges of a fragmented SMB population. That's not to ignore its already woken status as an 800 pound gorilla in general; but because its...
But comScore defines “video ads” as streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, or matching banner ads. Is this up, down or sidewise from previous reports?
We need to see monetization working better because we know that it can and we've seen other competitors in the space illustrate how well it can work. The Yahoo-Microsoft search deal isn't working as planned, according to Yahoo CEO Marissa Mayer.
Display Ads, Localized Info and Deals Critical for Successful Monetization As mobile monetization expands in 2013, expect to see more mobile display ads, which leverage the latest location-targeting technologies that provide the ability to focus on...
That said, Graph Search certainly provides unique benefits to users and incremental monetization opportunities to Facebook. Whether it’s smoking, drinking, or something as benign as leaving your dishes in the sink as opposed to putting them...
I do not anticipate Graph Search will be something brands or publishers will be investing in directly in the first half of this year if for no other reason than monetization of the feature is one of the things still being figuring out.
On the GDN, conversion tracking is standard (Google is way, way ahead of Facebook in reporting – and monetization); the price we are willing to pay on the GDN backs into the requirement of CPA, which Google provides, and the platform can therefore...
While marketing professionals have recognized the mandate to be socially engaged, the monetization and ROI of social media to support business goals still eludes many. Sixty-five percent of CMOs in the strategic phase are looking to convert...
This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the real estate for ads at the expense of unpaid listings. Every year, Google introduces new ad formats, changes AdWords settings and...
We're making a huge bet on mobile," said Sandhya Venkatachalam, GM of advertising and monetization for Skype. Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter...
But however skilled they are at their existing trade, there are always new monetization opportunities, and they are wisely turning to the Digital Endcap as an avenue for growth. The holiday retail season is upon us and once again billions of...
As Twitter has worked on improving their site monetization, the ad platform has seen a good deal of updates. AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad campaigns from companies ranging...
It will be interesting to see if this eventually develops into another avenue of monetization for Twitter. Twitter is reportedly testing new “Like” or “Star” options in place of “Favorite” for tweets.
Comparison of iOS versus Android™ device traffic reveals nearly twice the monetization advantage for iOS. U.S.search spend grew by 11 percent Year over Year (YoY) while ROI improved by 26 percent, according to Adobe.
Monetization on mobile queries is a significant percentage of desktop, said Page, so Google is really living the best of both worlds right now. We're positioned uniquely well and have a significant monetization of mobile,” Page promised.
In addition to giving consumers the precise information they are seeking – either proactively or via remarketing efforts – local search platforms can ultimately create better search experiences for users and monetization for ads.
The Future of Location-Based Search Monetization But there is opportunity for greater search monetization in the long run, because location-enabled search means the ability to deliver highly relevant paid results to potential customers in the...
Mobile monetization opportunities are high and should be commanding a much higher rate of ad budgets. With more than 2 million orders of the iPhone 5 placed within the first 24 hours, the consumer mobile movement shows no sign of waning.
