Domain name squatters, or "cybersquatters", have realized the monetary value and the power of purchasing specific domains ahead of the brands themselves doing so. The sooner your organization has a brand protection effort that is led and actively...
Success and value based metrics: This is every metric that measures success as defined by you and your business – goals, business outcome, sales, conversions such as downloads, bounce rate – revenue and return.
If a common language can be agreed upon in the industry, the monetary value could be tremendous. It’s no secret that companies can use the wealth of data that they generate in the course of doing business to gain valuable insights about customer...
Many businesses have recognized the importance and value of localization. A small change in monetary values can make a large difference to your ROI in a campaign that relies on very small margins per click.
Estimating the value and volume of all keywords that a domain ranks for helps you view the competitive field in more monetary terms and gives you value based parameters to monitor and track going forward.
Apply Monetary Value to Optimizations Incentives and urgency can have a strong effect on conversion rate but undesirable effect on lifetime value, use with caution. Industry giants like Apple, Dell, Amazon, and GoDaddy leverage the art of the...
Conversion number and conversion value. Not every product can be assumed to have the same average order value, so these will make sure you're targeting the right CPAs per area of the campaign. Spend/sales value or sales/spend.
Platforms like Linkdex and Brightedge place an emphasis on seizing potential opportunities, something that I like to call ‘opportunity cost based SEO’ by placing monetary value on SEO opportunity and providing competitive comparisons while...
Visitors to websites, and of even greater monetary value, video viewers on websites, mean advertising dollars for publishers. And it’s not just the short-term value of the event itself, but the lifetime value of new visitors who return to the site...
It seems they can’t agree on a value exchange, though Costolo hinted that the issue isn’t monetary. Speaking with John Battelle at the Web 2.0 Summit in San Francisco, Twitter CEO Dick Costolo touched on a number of recent developments for the...
And reviews can also be obtained by simply allowing writers access to their services or sending them free products which is still considered by Google a paid review as the service or product does have monetary value and was given in exchange for...
While it's difficult to track ROI in a concrete way, the Hitwise figures demonstrate real value in winning loyalty on Facebook. But with so many potential areas to focus on with Facebook pages, what's the best place to invest time and monetary...
To give credit where it's due, it's quite a bright attack that – if undetected – stands to provide potentially more SEO value than the vast majority of spam tactics that I've witnessed in my decade plus of experience.
Thus far, the law hasn't caught up with virtual goods to assess their monetary value in cases like this. Though those of us who live our lives online in any major capacity are likely wondering what took so long for such legislation to exist, the...
With all the resources available and past performances to lean on to show the huge value of search, there are those who still don't get it. Even when the value is understood, generally you still need to provide some kind of potential gain or ROI to...
Assigning monetary values to these metrics will help you in assigning an ROI value. To leverage it correctly, you must consider first what you want to accomplish. How will it fit in with, or complement your overall marketing plan?
Everyone on the panel agreed that dropping the PageRank meter from the Google Toolbar would be a good idea to help curb buying and selling of links for SEO value, and it appears that Google is headed in that direction.
Wall Street Journal blogger Kara Swisher compares it to the Democratic race, and I care about that less than my stock value. We invest to make money, and Yahoo isn't giving back any value. True, the stock may hold its value, but I don't see it...
TripAdvisor, on the other hand, receives tremendous brand value. Rather than developing your own application, you can find great value in reaching out to smaller application developers. As a marketer, while there's no monetary barrier to entry, you...
Instead of attributing value only to sent contact forms or online purchases, imagine knowing the dollar value associated with: And the great news is that all of these interactive elements are trackable, most-wanted-responses that have an actual...
