SEO News

Monetary Value

RSS
  1. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, in order for content teams to justify more budget and resources, marketers must be able to demonstrate the value of their outputs. Remember, incentives don’t have to be monetary. Amidst all the discussion, there was one specific...

  2. Using the DMAIC Process for SEO Projects

    You should also relate the problem back to business goals and specify the positive impact of the project in monetary value. Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search...

  3. Google Analytics Engagement Report: How to Find Helpful User Insights

    You can use these to really understand different types of visitors and what is of most value to your website: See if you can encourage higher value purchases without the user having to significantly increase the length of time they are on the site...

  4. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    Weighing competing priorities by some kind of scoring criteria can be done many ways, but many practices seek some sense of monetary value for each request. Allocate Business Value to Each Request Most leaders in the industry will look for a...

  5. Making Big Data Smart: A 360-Degree Online View of a Business

    If a common language can be agreed upon in the industry, the monetary value could be tremendous. It’s no secret that companies can use the wealth of data that they generate in the course of doing business to gain valuable insights about customer...

  6. Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers

    Visitors to websites, and of even greater monetary value, video viewers on websites, mean advertising dollars for publishers. And it’s not just the short-term value of the event itself, but the lifetime value of new visitors who return to the site...

  7. As Twitter Hits New Milestone, CEO Talks Google, Search, Apple, IPO, Privacy

    It seems they can’t agree on a value exchange, though Costolo hinted that the issue isn’t monetary. Speaking with John Battelle at the Web 2.0 Summit in San Francisco, Twitter CEO Dick Costolo touched on a number of recent developments for the...