SEO News

Monday Holiday Shopping

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  1. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Baynote has also created an infographic with some key holiday shopping stats for 2013: Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual...

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    With the holiday retail season officially kicking off in about a week, online data shows piqued interest in starting the shopping season as soon as possible. Adobe forecast mobile shopping will rise 40 percent this holiday season, according to data...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    With holiday shopping looming, retailers continue to look for what will give them the edge during the 2013 shortened holiday season. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores...

  4. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Launch Comparison Shopping & Alternative Channels: We have found that comparison shopping engines can provide additional leverage throughout the year as well as the holiday season. Determine Your Seasonal Offers: By now you should know what worked...

  5. How to Use Data to Build a Well-Timed Marketing Campaign

    For holiday campaigns, much has been done to break down consumer behavior into smaller, predictable and measureable events – Black Friday or Cyber Monday for example. Consumer behavior: Understand when parents begin shopping for their kids to go...

  6. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the official start of the retail holiday season, results in a great deal of advertising. By analyzing the percentage of the budgets that these holiday-esque retailers are...

  7. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Cyber Monday saw the biggest increase in YoY impressions and clicks, reflecting heightened consumer interest and search activity, as well as aggressive budgeting and bidding strategies of retailers aiming to capitalize on this new online shopping...

  8. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    Performics saw holiday shopping begin to ramp up five days before Black Friday (Sunday). Meanwhile, Thanksgiving Day – which has historically been a lighter online holiday shopping day – continues to gain steam and grew well ahead of the current...