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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Soon, 10 or so moms from the group were discussing ways to spread the word about Lisa's video. She finally picked up her smartphone and thumbed through British Outfitters' Twitter account, paying careful attention to the most vocal tweets in the...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    For a recent GDN campaign we wanted to target parents, specifically moms over the age of 30. There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    We don't often have time to reflect because as working women and moms, life is all about juggling and just trying to keep all of the balls in the air. Many women are helping to shape the marketing world by sharing their insights and expertise on...

  5. Alan Turing Google Doodle: Turing Machine Codebreaker Logo Honors Father of Computer Science

    Mother’s Day 2012 Google Doodle Celebrates Moms With Animated Logo Google honors the life and work of a man whose accomplishments were many; a brilliant academic and codebreaker, Turing is also known amongst computer scientists as the father of...