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  1. Social Advertising Revenues Forecast to Grow 31% in 2014

    While many large advertisers have been utilizing social media advertising for the past few years, mom-and-pop shops and regional companies have been slower to adapt. With many social networks maturing over the past two years and investing in...

  2. 7 Ways to Make Your Google Search Result Stand Out

    Optimizing your website and brand for local can be very beneficial whether it's for a huge company or a small mom-and-pop shop. Your efforts shouldn't stop there, however. A general listing without all the bells and whistles just won't get you the...

  3. How Local Small Businesses are Evolving Their Online Marketing Strategies

    His desire to partake in online marketing speaks to the fact that decades-old mom-and-pop businesses are open to reaching a target audience through alternative means. SEO experts are happy to tell small business owners how to improve their...

  4. 5 Black Hat Attack Vulnerabilities & Defensive Strategies

    It depends who is watching your cloud, and if you’re a mom and pop vs.an eBay or Bank of America. Between sessions on how to make your own UAVs, hack a home’s network through their power lines, and conversations on the recent activities of...