Big brands and mom-and-pop shops alike got beaten down for all of their spammy backlinks. The industry's reputation affects all of us, and the question demands an answer. Before we defeat the legacy, however, we need to look at how the legacy came...
Give away websites (Freecycle, Fiverr, mom blogs…) If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Google Places was recently replaced with Google+ Local – a...
As I grow older I realize one thing that he, my (also highly inquisitive) mom, and other parents have the most profound influence in is the “overall demeanor” that their children have. Most practitioners and managers of search engine optimization...
A two-second search for “mom blog” results in the following: Let’s say our target audience is mom bloggers. As with Google+ communities, a simple search of LinkedIn groups focused around “mom blogs” yields over 2,500 potential prospects.
That's when you achieve real, OMG-call-mom levels of awesome I'll start with a confession. My name is Lisa Barone and for years I ignored analytics. I'm a content person. I deal with words and encouraging people to share those words.
Is this the B2C stay-at-home mom you're trying to reach? For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative...
This is the classic “stay away from bad neighborhoods” warning that your Mom gave you. Receiving an email like this is scary. At best, your business won’t receive any organic search traffic from Google for weeks.
If you happen to be targeting a household, you can make sure Mom, Dad and the children receive your message. It lies on the dresser next to them while they sleep; it’s in their pocket on the commute to work and is utilized for communication...
For example, let’s say this is your Avatar: a suburban mom named Shannon who shops at the farmer’s market, tries to buy organic and local food for her family, and wants four backyard chickens for a variety of reasons:
Cazier’s Impact Assessment compares year-over-year (YoY) and month-over-month (MoM) drops in organic click volume on Google, segmented by verticals. In our quest to establish a quantifier to measure the impact of Google updates, it’s tempting to...
If my mom were looking for the best hotel in Pigeon Forge, she'd book the first result she found, then fuss at me for its craptastic bed and lack of closeness to a McDonalds. But what about your average small business owner or, as I like to say...
Lolly Wolly Doodle was started in 2009 by a stay at home mom who had a knack for creating children’s clothing. The instant response and sale of the product presented a unique business opportunity for the stay at home mom.
When ShoppersChoice started out in 1998, it was one mom-and-pop store in Baton Rouge selling barbecues locally. With Labor Day weekend approaching, it’s time to think about firing up the BBQ grill again.
Once I know an individual is a mom, I can reach [her] any time any place. That also translates to higher performance and monetization for mobile ads. But one thing often ignored is what exactly we mean when we say "localized content"?
You know that guy who's been running a mom and pop tractor repair place that he took over from his dad 40 years ago? There's no debate links are a big signal of quality to search engines, so you need to know your ABCs.
This is reminiscent of this year's animated Mother's Day Google Doodle, in which the mom (a lowercase g), is surprised by her two kids (red and yellow o's) who give her a flower before they share a group hug.
Here are the names of all the contested gTLDs, followed by the total number of applicants in parenthesis: app (13) baby (5) blog (9) book (9) buy (5) cloud (7) corp (6) cpa (6) dds (2) dev (2) diy (2) docs (2) dog (3) dot (2) drive (2) earth (2...
In the past six months, Maker Studios has launched three new channels on YouTube: Maker Music, The Mom’s View, and Tutele, a bicultural channel. Internet users watched nearly 37 billion online content videos in April, comScore Video Metrix announced.
For Mother’s Day, we also interviewed another mom on YouTube - Mindy McKnight. Mindy McKnight: Below are a few hairstyles that mom can do on herself for Mother’s Day that take literally 2-5 minutes (and others will think that she spent 30 minutes...
Wishing you a happy Mother's Day! To celebrate the day on SEW, we thought it would be cool to have some "real moms" (rather than "marketing experts") share their online marketing strategies. Today, SEW is very lucky to have two successful "YouTube...
