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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Sure, when mom was browsing relevant content, our ads appeared – but our ads also appeared when mom would hand their tablet (probably an iPad) over to their kid form some tech-based playtime. There are a few factors that may cause unqualified...

  2. Social Advertising Revenues Forecast to Grow 31% in 2014

    While many large advertisers have been utilizing social media advertising for the past few years, mom-and-pop shops and regional companies have been slower to adapt. With many social networks maturing over the past two years and investing in...

  3. Demographics and Interests: Coming to a Google Analytics Profile Near You

    I do almost all of my shopping online, while my mom would hesitate and feel utterly exposed if she were to enter her credit card in an online form. I was really excited to see some new information in one of my Google Analytics profiles this week.

  4. 7 Ways to Make Your Google Search Result Stand Out

    Optimizing your website and brand for local can be very beneficial whether it's for a huge company or a small mom-and-pop shop. Your efforts shouldn't stop there, however. A general listing without all the bells and whistles just won't get you the...

  5. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    It doesn't matter if you're fresh out of college looking for your first job or a 40-something mom starting her first business, whether you're in a corporate job or hacking it out in your garage. The New York Times bestseller "Promote Yourself – The...

  6. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    In the case of filtering porn, Cutts said that if a 10-year-old cub scout is searching Google and his mom was watching, would she be shocked by Google's results? Image Credit: Simon Heseltine Designing a search engine is no easy task.