Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. Mohan says, "The IAB standard is about the most fundamental point: Is the ad...
We think that with brand new metrics comes a new brand moment - one that will encourage brands to invest in the web, help publishers show the value of their digital content, and stimulate digital media's own golden age," Neal Mohan, VP, display...
On the record, Google's VP of Product Management Neal Mohan stated that "there is no timetable," but "If our vision is a comprehensive one, it needs to contemplate data in addition to ad inventory. Google's powerful ad network may be in for another...
Google's Vice President of Display Advertising, Neal Mohan, recently gave a keynote address at the IAB's Innovation Days. Rather, Mohan believes that display advertising will become more user-controlled and targeted, and that user engagement with...
Yesterday, Neal Mohan, Google's vice president of product management, and Barry Salzman, Google's managing director of media and platforms, gave a keynote address at the Interactive Advertising Bureau's MIXX Conference in New York.
While not specifying the financial terms of the deal, Neal Mohan, DoubleClick's Vice President of Product Management, stated the company's intention to "continue to invest significantly in improving Invite Media's technology and products as a...
