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Modifiers

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  1. Bing Ads Launches Close Variants for Broad Match Modifiers

    Bing Ads says it is launching close variants for broad match modifiers in the U.S.market to help advertisers maximize the impressions relevant to their modifiers. In other words, Bing says ads will now also be displayed when users have queries with...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Layered over age-based modifiers. Layered over demographic modifiers. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    Coupling the use of synonyms and similar words/phrases with certain modifiers can make it a simple mathematical problem. So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San Diego might search...

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    Utilize Bid Modifiers for Mobile Devices With bid modifiers in AdWords you can decrease bids 100 percent, which removes your ads from mobile devices. Keep in mind, if you use Conversion Optimizer you can't use any bid modifiers within your campaigns.

  5. Machine Learning Basics for Better Content & SEO Results

    Those patterns aren't limited to just positive vs.negative modifiers. They can also be seen with step modifiers, like "big", "bigger", "biggest" or "new", "older", "oldest". If not, it'll be helpful to any SEO or content writer to understand...

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    If you haven't optimized your site for mobile however, Google's Shilpi Verma said that you can still use mobile bid modifiers for mobile remarketing. Yet marketers struggle to pull together a holistic view of a consumer who may connect across...