If the target query includes "how to", "best", "top 10", "compare" or other intent refining modifiers, or if the query demands a certain level of text content, are you obviously offering something that visually connects, confirms relevance...
Color “modifiers” matter. Or should it? Fashionista Marie picks up her favorite magazine, covering the top 10 hot trends for spring. The editors of StyleMag have been planning features for spring since attending New York Fashion Week the previous...
Short-tail and longer-tail phrases, including relevant variations and modifiers that are relevant to the page. Whether you've already decided to go responsive or you're still considering a responsive site redesign, there are some things you'll need...
This is more for engines than users, and mixing up the keywords, modifiers, stems in your page’s heading and title tag helps your assets rank for a broader basket of keywords, allowing your content to work even harder for you.
Geotargeting isn’t easy, especially in view of the recent launch of Enhanced Campaigns, which offers bid modifiers by location. My last post talked about three big mistakes that PPC pros make, and how to fix them.
One campaign can hold many locations with different bid modifiers. If you have a lot of dayparts it's an arduous task setting bid modifiers, even if you want the same pattern every day. Bid modifiers are currently a blunt tool and are simply...
Programmatic keyword research is the practice of trying to work out which modifying terms (“modifiers”) should be focused on at a page template level. Based on our selected modifiers, we now have 10 keyword variants to test.
Guzman found that adding keyword modifiers such as 'tufted' to product descriptions for furniture drove more traffic. Earlier this month, we ran a survey of SEW readers in conjunction with Conductor. The aim was to get a sense of what challenges...
Citing another example, Guzman said, "we were able to identify that dresses were a growing traffic segment (with plenty of modifiers such as 'A-line' and 'Maxis') but we we had gaps in coverage, because we did not have enough assortment.
Meanwhile, in mobile search (just as it is online) geographic modifiers in search queries can be used to determine user intent and thus more relevant results. As mobile and local continue to collide, we're seeing lots of evidence that localized...
When mining analytics (be it for a client site or our own sites), I often find keywords and new keyword modifiers that site's are getting traffic for but not really targeting at all or not as effectively as they could be, which presents a valuable...
There are various keyword match types that must be taken into consideration when inputting – broad matches, broad match modifiers (using plus signs), phrase matches (using parenthesis), exact matches (using brackets), and negative matches are some...
Regardless of the match type, negative keywords prevent your ads from being displayed when unattractive modifiers accompany your broad and match phrase terms. PPC advertising is a powerful mechanism for creating new customers.
Are there common keyword elements/modifiers to terms affected? In most cases, mayhem ensues as they scramble around to try and figure out what happened or if they have run afoul of the mighty Google in one way or another.
Gifting Online s popular during specific gifting seasons, if any of the popular categories correspond to your business, you can simply add the occasions as modifiers to your existing keywords. If you take all your keywords, add the appropriate...
Naturally they don’t mean a whole lot by themselves, but when tied to modifiers to research products like ‘gift card’ or ‘gift basket,’ the plot thickens. The next time you’re shopping online and moving toward checkout, pause and think about the...
Searchers use modifiers to fish for greater accuracy with their terms all the time -- the proverbial long tail. The other modifiers on our list are more straightforward with the problem that needs to be solved or the question that needs to be...
Instead of general one- to two-word searches, the user is now refining searches using long tail keyword modifiers. Within any consumer lifecycle, the following stages typically lead the user to an informed purchase:
Alternative keyword strategy: Target keywords that include the brand name tied to modifiers like ratings, reviews, etc. What's numeracy? It's the opposite of innumeracy. It's inevitable that we'll wake up in a cold sweat every so often, facing up...
Geo-modified: With Google Instant auto-suggesting geographically focused search terms more frequently, it's critical that if you have a geo-centric approach (furniture store in Atlanta, for example) that you're concatenating your head terms with...
