Marty Weintraub, Founder & Evangelist, aimClear, will give the morning keynote, Optimizing Humans! In our modern society the role of technology is something of a paradox – to most consumers it is invisible (or at least it should be) yet to brands...
Write title tags for humans; format them for search engines. Most modern browsers try to hide these, though that doesn't stop them being helpful! Today we're going back to basics! And nothing is more basically important to a site than properly...
Despite two millennia of modern civilization (relatively speaking), we still don't know what makes humans tick… but perhaps more frustrating is the fact that after more than 13 years of Google, SEOs still don't really know what makes the super...
In my experience, one of the ways that talking robots generally get the better of humans is in a battle of tongue twisters. Siri couldn't tell jokes but had demonstrated a sense of likes and dislikes so, like a modern day Cyrano de Bergerac, my...
One billion hours ago modern humans were living in the Stone Age. Google Earth has now been downloaded more than a billion times, according to the Official Google Blog. The number counts the "desktop client, mobile apps and the Google Earth plug-in.
Your PR team can promote topics and subjects that your SEO team is keen to build links for, while your SEO team can teach your PR team how to create content that's attractive to search engines as well as humans.
Humans must speed up their own processes to sort through and react to information, frequently leaving little time to sit back and summarize, or event question, the bigger picture. Modern technology can be both a curse and a blessing.
Socially informed search” meant humans maintaining the Yahoo Directory and community meant AOL chat rooms, IRC, and Yahoo Personals. Using strategic partner-vendors helps us link PR results with the magical measurement capabilities of the modern...
The mob mentality in "Lord of the Flies" didn't work out so well for Piggy, but how about some modern day, beyond fiction examples of humans behaving reprehensibly. Remember my thought on humans in packs?
The mob mentality in Lord of the Flies didn’t work out so well for Piggy, but how about some modern day, beyond fiction examples of humans behaving reprehensibly. Remember my thought on humans in packs?
We can help both search engines and humans with some smart design. Furthermore, we've created a way for them (and humans) to get inside the site. Well, I noticed it wasn't a problem with Firefox 1.6, so it may be that modern browsers are OK with...
More important, the act of hosting all these pages shows all the fingerprints of content designed primarily to attract search engines, rather than to please humans. They were hidden through the use of a style attribute that kept them from being...
