SEO News

Models Performance Pricing

RSS
  1. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...

  2. Leveraging Traditional Media Placements in an Online World

    This movement will certainly require traditional news organizations to rethink ad models. In the current environment, publishers may negotiate traditional media placements on performance-based pricing scenarios similar to the CPC (define) or cost...

  3. Pricing Models for the Small SEM Shop

    Citing that his own company followed this business model 75% of the time, Jurina presented the method as one that delivers core services for a specified fee.Two other pricing models that Jurina highlighted were pay-for-performance and hourly...