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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    I can see it now, a huge billboard showing super-thin models in our tightest jeans with the words, 'British Outfitters – The Perfect Jeans for the Perfect Body. You have $20,000 for the photo shoot – make sure to get really skinny models – and $80...

  2. After Panda & Penguin, is Google Living Up to Its Great Expectations?

    This is mainly due to Google’s (and the other search engines’) ranking models. In a perfect, non-biased scenario, Google’s ranked results should be: How could we create a perfect search engine? The goal of the engineers working at Google is to...

  3. Court: Google Image Search Didn’t ‘Irreparably Harm’ Perfect 10’s Porn Business

    Adult website and magazine Perfect 10 has failed to prove to a federal appeals court that Google nearly drove it to bankruptcy by indexing and showing thumbnail images of Perfect 10’s nude female models in Google Image search results for free.

  4. Think Like a Search Engineer

    The best ranking algorithms we can use depend on models of Webmaster behavior on the network, where the Webmasters are not cognizant of the effect that their behavior has on the search engines. All probabilistic models work best when the subjects...

  5. If Search Engines Could Read Your Mind

    Mental Models For Search Are Getting Firmer. What if a search engine knew exactly what you were thinking, and unerringly provided perfect search results? When people complain about "poor quality" or "irrelevant" search results, they almost never...