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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Before making the purchase, the user probably researches different models, product specifications, and buyer reviews. After the user narrows down their options, and goes to the store to physically see the models they're interested in, they now rely...

  2. Responsive Design vs. Task-Oriented UX Design

    These different designs are optimized to address the different usage models of the three platforms and the needs of the users' tasks within each of those usage models. You should consider the following usage models when determining the tasks you...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    The media models are hurting. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. Pulizzi is also the founder of The Content Marketing Institute, Content Marketing World...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can target devices by operating system and device models. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising. Let's rebel against the image of super-skinny models! I can see it now, a huge billboard showing super-thin models in our tightest jeans...

  6. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    Business models that made sense 5 years ago might not be viable moving forward. Why does this happen? Is it due to spamming? Or freshness? The latest Google webmaster help video from Matt Cutts addresses the topic of what an older site can do to...

  7. Why Content Marketing is a Definitive Method for Success in 2014

    In 2014, the realization of the dire importance of content within business models is going to continue. While the importance of quality content has been preached for a long time, in 2013 it proved to be the talk of the digital marketing industry...

  8. Machine Learning Basics for Better Content & SEO Results

    Neither statistical nor inductive reasoning models allow for the inclusion of random results, until they represent a significant percentage of the observed results. Do we know whether any of the search engines actually use these models in those...

  9. What You Can Learn From Google Analytics Mobile Reports

    To break out Apple devices by generation you would need to use screen resolution alongside Mobile Device Info, either in a secondary dimension or advanced segment, as each generation (though not the models within them) uses a different resolution.