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  1. Last-Minute SEO - Here Come the Holidays!

    Organic and Non-Paid (or Low-Investment, Not "Paid") Models Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days!

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The three models to look at for attribution methods are: While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to...

  3. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Before making the purchase, the user probably researches different models, product specifications, and buyer reviews. After the user narrows down their options, and goes to the store to physically see the models they're interested in, they now rely...

  4. Responsive Design vs. Task-Oriented UX Design

    These different designs are optimized to address the different usage models of the three platforms and the needs of the users' tasks within each of those usage models. You should consider the following usage models when determining the tasks you...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    The media models are hurting. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. Pulizzi is also the founder of The Content Marketing Institute, Content Marketing World...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can target devices by operating system and device models. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising. Let's rebel against the image of super-skinny models! I can see it now, a huge billboard showing super-thin models in our tightest jeans...

  8. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    Business models that made sense 5 years ago might not be viable moving forward. Why does this happen? Is it due to spamming? Or freshness? The latest Google webmaster help video from Matt Cutts addresses the topic of what an older site can do to...