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  1. Writing Your Way to the Top of Search and Social Results

    As brands morph into news publishing-like models, it’s important to take note of what types of content work best on news sites. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Review the click and conversion attribution models of paid search traffic in order to maximize the output of paid search marketing budgets These four major online channelsare: Search engines Comparison websites

  3. 3 Must-Know Findings About Cross-Channel Attribution

    It’s positive to see this pool shrinking as research has shown that last-click models are undervaluing contributions from channels. While there have been technological advancements that enable more sophisticated multi-touch attribution models, many...

  4. Last-Minute SEO - Here Come the Holidays!

    Organic and Non-Paid (or Low-Investment, Not "Paid") Models Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days!

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The three models to look at for attribution methods are: While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to...

  6. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Before making the purchase, the user probably researches different models, product specifications, and buyer reviews. After the user narrows down their options, and goes to the store to physically see the models they're interested in, they now rely...

  7. Responsive Design vs. Task-Oriented UX Design

    These different designs are optimized to address the different usage models of the three platforms and the needs of the users' tasks within each of those usage models. You should consider the following usage models when determining the tasks you...

  8. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    The media models are hurting. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. Pulizzi is also the founder of The Content Marketing Institute, Content Marketing World...

  9. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can target devices by operating system and device models. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).