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Modeling

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  1. The Journal of Risk (16.6)

    In the fourth and final paper in the issue, "Modeling a risk-based criterion for a portfolio with options", Geng Deng, Tim Dulaney and Craig McCann propose using a quadratic criterion to optimize optioned portfolios.

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The first requirement to attribution modeling is setting up good tagging governance and processes. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin...

  3. So... You Think SEO Has Changed?

    Keyword research is still the same exercise in human behavior modeling and understanding how people are using language to search. Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it's...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You may have read about the introduction of attribution modeling into AdWords. Attribution modeling is super valuable and the various tools that offer it do a lot. Modeling tools have been in Google Analytics for a while, so hopefully you've all...

  5. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Media mix modeling, holistic search, and omni-channel execution are advanced concepts that search marketers have difficulty explaining beyond a cursory level. The search ecosphere offers many brilliant business intelligence and analytic...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Attribution modeling identifies the entire customer journey, to enable informed investment throughout the journey, not just the last click. Attribution Modeling Google Analytics is being used by organizations around the world to drive creativity...

  7. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Why Use Attribution Modeling? Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling into your daily routine. Here are three ways attribution modeling can...