SEO News

Modeling

RSS
  1. So... You Think SEO Has Changed?

    Keyword research is still the same exercise in human behavior modeling and understanding how people are using language to search. Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it's...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You may have read about the introduction of attribution modeling into AdWords. Attribution modeling is super valuable and the various tools that offer it do a lot. Modeling tools have been in Google Analytics for a while, so hopefully you've all...

  3. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Media mix modeling, holistic search, and omni-channel execution are advanced concepts that search marketers have difficulty explaining beyond a cursory level. The search ecosphere offers many brilliant business intelligence and analytic...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Attribution modeling identifies the entire customer journey, to enable informed investment throughout the journey, not just the last click. Attribution Modeling Google Analytics is being used by organizations around the world to drive creativity...

  5. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Why Use Attribution Modeling? Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling into your daily routine. Here are three ways attribution modeling can...

  6. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is...

  7. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...