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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    A couple of weeks later at the Video Summit in San Francisco, a keynote panel discussed the question, "Is YouTube's Business Model Broken? So, it appears that YouTube may have had its "Bay of Pigs Moment" and will now fix its broken business model...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The top down, broadcast advertising model is a relic of the past. To find the right person and grab and hold their attention long enough to leave a lasting impression, the story has to be good. In local, there was Yelp.

  3. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    The controversy is specifically surrounding the innocence or guilt of these people, in addition to the website's business model. Mug shots are taken upon entering the jail system, and beyond the initial snapshot, no one viewing the images on these...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    New model: converged media. Old model: hub and spoke. Connect social media data, transaction data and other information to paint a more vivid picture of each customer to generate new ideas about whom to serve and how to best serve that person.

  5. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    One of my clients follows a freemium business model. Somewhat naively, I made the mistake of assuming for longer than I care to admit that once the person became a paying member and joined the paid audience, they no longer were part of the free...