SEO News

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  1. 3 Must-Know Findings About Cross-Channel Attribution

    Of those surveyed, 23 percent indicated that they still use a single-touch (first or last) attribution model to credit channels. The mobile environment surfaces a number of unique challenges that marketers haven’t quite figured out, meaning that...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have to "pay to play" with the new algorithmic model. An algorithm would mean brands would likely have to pay to have their real-time tweets distributed to...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Create a bidding strategy specific to mobile that makes sense for your business model Both Gagnon and Pease stressed the importance of knowing your audience – and knowing when and where you can be number one to that audience.

  4. Google Censorship Ruling in Canada Has Worldwide Implications

    In May, Argentinian model Maria Belen Rodriguez took both Google and Yahoo to court to demand the search engines remove images linking her to pornographic sites. Over the last few years we've seen an increasing number of instances where Google was...

  5. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    You should use radius bidding to reach consumers near stores and build an attribution model for local searches. Seventy-seven percent of computer and tablet users also said the phone number was important in an ad versus 70 percent of smartphone users.

  6. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    A couple of weeks later at the Video Summit in San Francisco, a keynote panel discussed the question, "Is YouTube's Business Model Broken? So, it appears that YouTube may have had its "Bay of Pigs Moment" and will now fix its broken business model...