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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts. You're starting a new business. You have a great idea or product, some money to invest, eager customers, and...

  3. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Because you won't magically know what works and what doesn't for your business model. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses...

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Status – be a role model for your friends and coworkers Search marketing is often a logical, market-driven endeavor. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly...

  5. Doodle 4 Google 2014 Contest has Begun

    Lyndsey Scott, high-fashion model and iOS app programmer "If I could invent one thing to make the world a better place. This is the thought occupying many young minds right now. The seventh annual Doodle 4 Google contest is under way and young...

  6. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    A couple of weeks later at the Video Summit in San Francisco, a keynote panel discussed the question, "Is YouTube's Business Model Broken? So, it appears that YouTube may have had its "Bay of Pigs Moment" and will now fix its broken business model...

  7. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Put together a list that includes both successful direct competitors who are very active in PPC as well as top companies in a similar industry or with the same business model. Raise your hand if you’ve seen your costs slowly but steadily increasing...