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  1. 3 Must-Know Findings About Cross-Channel Attribution

    Of those surveyed, 23 percent indicated that they still use a single-touch (first or last) attribution model to credit channels. Attribution continues to be a struggle for the modern marketer. While there have been technological advancements that...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Or perhaps you’re doing everything right inside your account, but your product or message or business model is not as robust as those of your competitors. When people find out I’m the author of Google AdWords for Dummies, the second most common...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's business model is to charge for advertising space. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad joke or a tired gag...

  4. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have to "pay to play" with the new algorithmic model. At the Citi Global Technology Conference in New York, Twitter’s chief financial officer (CFO) Anthony...

  5. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Of the websites studied, 16 percent did not support searching by product name or model number. When shoppers on your e-commerce site are looking for something, how do you help them find it? A recent study by the Baymard Institute on how top e...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    All in all, once you’ve "wired up" your digital landscape and are collecting the data, the correct model or models will be easy enough for you to find. Distinguish between macro and micro optimization – Correctly form a macro attribution model...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Create a bidding strategy specific to mobile that makes sense for your business model In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of...