Average position is a mean average but the natural inclination is to think of it as a mode average. Average position is one of the easiest metrics in AdWords to understand. The second factor in average position's deceptiveness is that they don't...
A mode average would tell you the most common number of pages per visit. In this case your average can get pushed up quite a bit. A mean average means the total number of pages viewed, divided by the number of people.
The labs section contains functionality that’s in testing mode. What this does is give you an idea of the top traffic driving keywords for your site, the number of impressions and clicks, and therefore the click through rate (CTR), and the average...
While a recommendation engine can surface all the similar items, a tastemakers attention is focussed on the combination and uniqueness rather than "the mode" surfaced by data. Although, dear reader, it may be a simple enough thing for you to do...
That's a pretty impressive feat for a startup still in beta mode. Shopcade is working to turn the average user into Shopcade advocates. But will Shopcade turn average users into addicts like Pinterest has done?
People who use Bing for search are in decision-making mode, Microsoft revealed in a statement about the rebranding. Citing a recent comScore Core Search custom report, Microsoft revealed in their rebranding announcement that unique searchers on...
One thing you should familiarize yourself with as you start to use this tool is the "Strict Mode" checkbox. If you select the Strict Mode option, it will filter the results to show you only query volumes explicit to the keyword or phrase, excluding...
BloomReach’s public launch comes after three years of “stealth mode. According to de Datta, “Based on our analytics, on average 25 percent of URLs for a given site get any at all visits in a given month.
Despite being labeled “Search Plus Your World”, I am also presented with new Google+ results for “People and Pages on Google+ related to [query]” – when I am logged out and in incognito mode. Of course my social circles are very search literate and...
If you have taken your visitor by the hand from entering your site with a specific desire to the route they’ve taken from there, you know if someone is in a buying mode. On average you might get 15 percent CTR on a No.and for less relevant keywords...
Facebook has created an alternative mode of networking which creates an ambient awareness of others' via an asynchronous presence. Contrary to what the average user thinks, namely "who needs another Twitter or Facebook?
My reason for this domestic scene setting is to explain that being in weekend mode, I experienced the ad completely unguarded very much as any consumer would. My mind was completely off work and in gossip-mode we had half an eye to the TV, and the...
Introducing Couch Mode.get comfy! Small businesses on average spent $2,327 on paid search advertising in Q3 2010, an increase of 43 percent over Q3 2009, according to Webvisible. Organic Search Listings That Drive Clicks by John Greer
The more time you're out of testing mode and in production mode, the more profitable you will be. However, attribution and the tracking required to do it is beneficial in many other ways, such as the ability to greatly reduce the time one is in...
I traditionally skim these aggregators during research mode, however I prefer onsite consumer feedback. As mentioned in "Image Ads in Search - Yep, They Help" around Google's other extension products, we've seen an average increase in CTR of 13...
You can check out satellite images of Earth, a street view, a hybrid of both or use the incredible cool "Earth at Night" mode. But it's still great, interesting fun for the average user. Microsoft launched WorldWideTelescope, it's downloadable...
In this mode you could actually measure the customer satisfaction levels of visitors to your site. You don't want to interfere with the average Web visitor with their ultra-short attention spans.iPerceptions offers a minimally intrusive way to...
I remember when Efficient Frontier was in stealth mode as a search marketing solution. An average of six marketing objectives per portfolio campaign.bid changes per day. Is the war between the search engines -- Google, Yahoo, MSN, Ask, Facebook...
While these tools are currently in demo mode, they are expected to come out of the labs and into production eventually. Unlike third-party tools, Microsoft has access to data by keyword and position, so an advertiser can find the average CPC for...
Some of these sites involved products or services that required more thought before purchase; whereas the HealthPricer.com site is focused on products where people were more likely in buy-it-now mode (products included prescriptions, contact...
