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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Hypothetically speaking, let’s say a website is generating $200,000 in revenue per month via advertising and affiliate relationships. And of course, if the purpose of the website is to make money, you have the monetization team (or ad team).

  2. Dealing With Onsite Duplicate Content Issues

    The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same URL will solve the problem. Duplicity can be both onsite and offsite: Onsite duplicity is when the same...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. For those reasons, it makes sense to use your mobile device’s browser to access the majority of websites, then download...

  4. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  5. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  6. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The "mobile experience scorecard" consists of a set of criteria weighing factors on a website, like the type of mobile site, social media presence, geolocation API, and click-to-order, to name a few. Note that the sites chosen for the research were...

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    To better understand possible user engagement problems (even after recovery), I recommend having neutral third parties go through your website and provide objective feedback. I recommend having a test group go through your website with a list of...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Below, I’ve listed seven things you can do today to better understand how mobile users are experiencing your website. There’s nothing like testing a website via real mobile devices. And one area I’ve been focusing on heavily is the percentage of...

  9. How to Create a Social Media Friendly Landing Page

    There often seems to be a disconnect between social media communication and website development. That simplicity doesn't change when you move them from their favorite social channel to your website. Considerations for the Mobile Audience

  10. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    According to the data, 80 percent used the Twitter.com website to share. When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. SEM industry sites and content were the most shared amongst search marketers at 58...