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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    To better understand possible user engagement problems (even after recovery), I recommend having neutral third parties go through your website and provide objective feedback. I recommend having a test group go through your website with a list of...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast, product-centric layer to search management. They can also target precisely and efficiently by setting Shopping campaign bid strategies on campaigns, ad groups or...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Below, I’ve listed seven things you can do today to better understand how mobile users are experiencing your website. And one area I’ve been focusing on heavily is the percentage of mobile traffic leading to a website over time.

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    More than 70 percent of mobile searchers use click-to-call when getting to your website. Call extensions help you optimize which ads generate calls but now you can see when a visitor clicks through to your website which keyword they used before...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. As we're coming up on the one-year anniversary of Google...

  6. Google Reveals What New & Expectant Parents Search For

    In fact, 52 percent of traffic to the Magic Beans website comes from mobile devices – 35 percent from smartphones and 17 percent from tablets. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for...

  7. The Smart Way to Optimize Your Amazon Sales Strategy

    If your own website isn’t mobile friendly or converting mobile visitors very well, you could consider sending them to Amazon instead. Mobile Media Buying Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a...