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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. As we're coming up on the one-year anniversary of Google...

  2. Google Reveals What New & Expectant Parents Search For

    In fact, 52 percent of traffic to the Magic Beans website comes from mobile devices – 35 percent from smartphones and 17 percent from tablets. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    If your own website isn’t mobile friendly or converting mobile visitors very well, you could consider sending them to Amazon instead. Mobile Media Buying Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    It was almost as if the website had a horrific stench and people had to get out of there as quickly as possible. Bounce rates were approximately twice the website average. We had our mobile bid modifier turned down to -100 percent.

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Retarget Website Visitors on Mobile This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant...