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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    If your own website isn’t mobile friendly or converting mobile visitors very well, you could consider sending them to Amazon instead. Mobile Media Buying Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a...

  2. Google AdWords Adds Consumer Rating Annotations

    These annotations—which need no setup—help drive website traffic with the power of consumer opinion," AdWords said in its help files. or 'Which mobile service provider do you use? Up to three of your best ratings show below the text of your search...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    It was almost as if the website had a horrific stench and people had to get out of there as quickly as possible. Bounce rates were approximately twice the website average. We had our mobile bid modifier turned down to -100 percent.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Retarget Website Visitors on Mobile This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brazilians enjoy ads that: Contain geographically relevant information Don't send them to a website out of the app. Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute...

  6. 5 Critical Factors for Optimized Mobile PPC Targeting

    As an SEM manager, you need to understand the user intention of your mobile website visitors. You need to have a website experience optimized specifically for mobile visitors. Of course, this means that your website needs to render properly on each...