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  1. How to Create a Social Media Friendly Landing Page

    That simplicity doesn't change when you move them from their favorite social channel to your website. There often seems to be a disconnect between social media communication and website development. Considerations for the Mobile Audience

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. As we're coming up on the one-year anniversary of Google...

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    According to the data, 80 percent used the Twitter.com website to share. When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. The search marketing community is one that can be defined by the topics we write...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    "Think of the website like a canvas where creativity meets technology. Mobile I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of...