The old phone should however still have a dedicated page somewhere on your website. In this phase people start selecting the provider or shop for their new mobile phone. Using Radian6 I discovered that there are four or five main phases in the life...
Google Analytics has an easy to use navigational element to better understand the steps (web pages) converting visitors took before completing various goals on the website.Joseph Kerschbaum wrote a more in-depth column on how to use Google...
One thing to consider with these outsourced solutions is once you stop paying them, you may lose your website, the leads stop coming, and any SEO equity you may have established goes bye-bye. These vendors will set you up with a website, a local ad...
Add your business address, phone number, email, website, hours of operation, payment options, parking options, etc. Additionally, with the recent announcement of Apple and Bing's mobile search, is Bing getting ready to make a more serious run at...
In short, responsive web design is the integrated use of CSS, scripts, and HTML that allows a website to adapt to various device resolutions. Increased Load Times: Your website can suffer from code bloat, from unused code snippets that are left over.
And then owned media, it has a lot to do with your brand's website, blog, etc. Even if the consumer doesn't come to your website initially you can retarget them. You should also take a look at the relatively new Google Keyword Planner, where you...
An application like this can be highly effective in expanding on the limited visualization that Google Analytics offers to communicate website statistical data related to SEO, content marketing, etc. However, data is, and will increasingly become...
Structured data and content conversations become more technical when we discuss marking up the content on your website so that search engines and multiple devices can access your content in a number of unique and insightful ways.
Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? Best practice has always been encouraged but this new approach of developing an algorithm that heroes good mobile website...
He cautioned that some consumers just don't just engage in email, but instead they're on social, mobile, search, on your website, etc. Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing...
Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. Google called out two specific areas in their blog post – faulty redirects (“when a desktop page redirects smartphone users to an...
Do you have "about" pages on your website? It's a great way to place a "business card" on your website that defines exactly who you are, what you do, and where you do it. They're both really easy to implement, so there's really no excuse to not...
Website = content Promotion of that website = marketing Website + promotion of said website = content marketing. It is content that you put on your website and promote. Back in 2008, I ranked a website in the top 15 for a one-word term in...
But your smartphone and tablet consumers will still look to find you via browser, so don't think for a second that they are willing to settle for a pinch and zoom, or dumbed down experience when visiting your brand website.
To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors when designing your website. It's important that you start by defining goals and conversion...
Analyzing your website data with Google Analytics is much like mining for gold. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by...
In this analytics system you'll be able to see how many visitors were attributed to each source and also what their additional engagement is with my entire website. For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on...
Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard?
Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. Yelp Link on Website: Have a link to your Yelp page on your website. SEO for Yelp: As discussed above, you want your Yelp business page to rank...
