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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast, product-centric layer to search management. They can also target precisely and efficiently by setting Shopping campaign bid strategies on campaigns, ad groups or...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Below, I’ve listed seven things you can do today to better understand how mobile users are experiencing your website. And one area I’ve been focusing on heavily is the percentage of mobile traffic leading to a website over time.

  3. The NSA Has a Hush-Hush Google-Like Search Engine

    Website The Intercept was first to report this and attributes its news to information provided by whistleblowers. The news website reports that the system is capable of handling 2 to 5 billion new records every day, and makes sense of email, phone...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    More than 70 percent of mobile searchers use click-to-call when getting to your website. The problem is many users don’t call from the ad; they click through to the website before calling. Do you get calls from your website that you can’t track?

  5. How to Create a Social Media Friendly Landing Page

    That simplicity doesn't change when you move them from their favorite social channel to your website. There often seems to be a disconnect between social media communication and website development. Considerations for the Mobile Audience

  6. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. As we're coming up on the one-year anniversary of Google...

  7. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    According to the data, 80 percent used the Twitter.com website to share. When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. The search marketing community is one that can be defined by the topics we write...