The Google+ Hangout real-time video application is another major bonus to Google+ as a B2B social network. The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do.
For example, are your users leaving product reviews, referring the application to others, etc. That said, Flurry excels in application engagement – you can define as many custom events as you need. Looking at Facebook usage specifically, it's...
Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. Michael said that for ESPN users, it’s about 50/50 usage for web vs.mobile app.
The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. TRUSTed Mobile Ads platform is designed to allow users the ability to easily opt out of tracking.
Q: Where does a publisher who is considering the Google Catalog platform look to find out how many unique visits the Google Catalogs page is getting on desktops every month and/or how many mobile devices are accessing the Google Catalogs...
There is a Google Catalogs application for iOS and Android tablets. The new Google Catalogs is interactive and mobile. Your Feed is for SEO, Your Catalog is for Users Google Catalogs can contain videos, image galleries and web links in addition...
Description: A spreadsheet application/software that allows users to make calculations, graphs/charts, pivot tables, and many other data functions/manipulations. Description: A free software application that allows you to quickly and efficiently...
During test crawls, you can find 302s, 404s, 500 errors (application errors), etc. Note, this will not check to see if the site is being formatted for mobile or tablet visitors. The title attribute will also be displayed when users hover their...
It's accessible via Google's web application, so iDevice owners can simply point their web browsers to maps.google.com. Although this massive Street View update comes amidst Apple's iOS 6 mapping dramas, even those who upgraded to Apple's latest...
Unlike Google, Apple has total access to everything that happens within the confines of an application, which means there’s a boatload of data to determine user appreciation. Use conversion optimization techniques and push notifications to ensure...
Some examples of “reminders” would be a sales event, a store opening, application deadlines, or even happy hour specials at a local pub. Mobile ads can show up to two additional links. In limited release, display ad creative can be dynamically...
Google+ is a late arrival to allow the social magazine access to the Google+ application programming interface (API), trailing behind the likes of Facebook, Twitter, Instagram and Tumblr. One of these is the mobile clients we have just released.
Consider the example of Eat24, a Web application that makes it simple for people to order food for pick-up or delivery. Beyond the algorithmic changes that local search is likely to experience in the next few years and the changing of the guard we...
Website/mobile users are task based (goal and explorer functions), while application users are goal focused. As you can see what helps users with usability challenges, also helps your site’s usability for all users on mobile devices, tablets and...
Developers can get people talking about their app with Facebook friends directly on their platform and increase engagement for the application. Here’s a glance at some of the global mobile stats for 2012: billion mobile Web users worldwide
The reports have described the Drive service as both a web-based application and a locally-installed client application. The report suggested that the service would be accessible at drive.google.com and would also be available as a desktop...
Can he or she stay, fetch, roll over, shake hands, and not drool on the application? Now, you know that millions of people are using mobile devices every day, but did you know that dozens are still using rotary phones?
It’s critical to set clearly defined goals (examples: lead generation, application download, buy now, phone call, in-store visit). Another important recommendation was to ensure users are getting to the right locations (i.e.don’t redirect mobile...
Google has updated the mobile application for its web-based Google Docs office suite, enabling users with Android smartphones and tablets to access their files offline. For mobile workers, this feature enables them to choose key documents they wish...
The service is able to deliver the news feeds as a web page, email message and mobile application. Meanwhile, the Google+ network has sought to boost its profile by integrating with the company's search platform, a move Twitter dismissed as "bad...
