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Mobile Web Users

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For instance, an advertiser might use Custom Audiences across mobile to target a promotion to re-engage dormant app users. As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    The employee explains that you can watch the movie, but only using the Mega Movie Plex mobile app. Yes, you were automatically redirected to the room where you can download the mobile app. You didn’t get to watch the movie, you were redirected all...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Mobile Capabilities How will our pages be optimized for a mobile experience? Is the locator optimized for a mobile experience? Will the pages show up in mobile search results? Will our local pages be optimized with touch-screen capabilities for...

  4. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe has also built on its, industry first, mobile app solution providing mobile forms and workflows that business users can design and customer's access on mobile devices. I managed to catch up with Stark at the Adobe Marketing Summits in Utah...

  6. Top Brands Now Testing Pinterest Promoted Pins

    Pinterest doesn't report on how many users it has, though it does say that 75 percent of usage occurs on mobile (factoring in just its native apps and not the mobile Web. But the platform did highlight the advertising placed on mobile devices.

  7. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    But those BuzzFeed mobile app users, as it turns out, are significantly more engaged users of BuzzFeed, spending 24 times more time on average than the mobile web users. Now, 8.3 minutes per visitor for mobile web users is significant – that's a...

  8. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Perhaps the mobile experience lacking is the reason 88 percent of smartphone users and 82 percent of tablet users go back to their PC to continue the shopping process. Until retailers can instill more confidence in the mobile purchase process...