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Mobile Web Users

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  1. Dealing With Onsite Duplicate Content Issues

    Using different URLs or domains like the M.approach for mobile versions of websites can also cause problems. The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. Native app usage continues to dominate mobile Web usage, with the percentage of time spent in native apps up 6 percent...

  3. Cross-Device Measurement: Believe the Hype

    These methodologies are essentially irrelevant on the mobile Web, as they don’t work for apps and that’s where consumers spend almost 80 percent of their time when on a mobile device. If there is a method to prove that an ad seen on smartphone...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Custom 404 page for mobile users, if a page no longer exists or is improperly mapped Audience gap analysis (what’s different between your mobile and desktop users) Load testing – can your desktop environment handle all the new mobile users?

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Again, you are looking for the percentage of mobile traffic to see how much bamboo you are feeding users. Below, I’ve listed seven things you can do today to better understand how mobile users are experiencing your website.

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    More than 70 percent of mobile searchers use click-to-call when getting to your website. With mobile devices growing in popularity, more conversions happen over the phone versus online. The problem is many users don’t call from the ad; they click...

  7. Google Informs Webmasters of Faulty Redirects for Mobile Users

    This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site they are trying to access. Google warns against this, and in June, it announced it would start...

  8. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For instance, an advertiser might use Custom Audiences across mobile to target a promotion to re-engage dormant app users. As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a...

  9. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    The employee explains that you can watch the movie, but only using the Mega Movie Plex mobile app. Yes, you were automatically redirected to the room where you can download the mobile app. You didn’t get to watch the movie, you were redirected all...

  10. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Mobile Capabilities How will our pages be optimized for a mobile experience? Is the locator optimized for a mobile experience? Will the pages show up in mobile search results? Will our local pages be optimized with touch-screen capabilities for...

  11. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...