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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will the pages show up in mobile search results? How will our pages be optimized for a mobile experience? Is the locator optimized for a mobile experience? Mobile Capabilities From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import...

  2. Mobile Advertising Measurement: Winning the Long Game

    However, relying on web analytics to measure the performance of your mobile campaigns may leave many blind spots in your reporting. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    The amount of information streaming in about mobile search every day can easily become overwhelming. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result...

  5. Top Brands Now Testing Pinterest Promoted Pins

    Pinterest doesn't report on how many users it has, though it does say that 75 percent of usage occurs on mobile (factoring in just its native apps and not the mobile Web. But the platform did highlight the advertising placed on mobile devices.

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Are your paid search campaigns on mobile as robust as they are on the fixed web? Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web.

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web...

  8. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...