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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. When it comes to riding the mobile wave, marketers must use...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Are your paid search campaigns on mobile as robust as they are on the fixed web? Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web.

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013.

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    For more on intelligently leveraging social and mobile for greater search reach, watch this replay of a recent ClickZ/Covario webinar Authoring Your Way to the Semantic Web 3.0. Ninety percent of consumers now use search engines to shop locally...

  6. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Across 6,000 monitored web presences, gShift's data shows the same trend in increasing mobile traffic from January 2013 to October 2013. Although traffic from mobile devices will surpass traffic from desktop devices in the very near future, there...