With branded Vines four times more likely to be shared than video ads and mobile data traffic set to increase 13-fold between 2012 and 2017, advertisers have been quick to experiment with Twitter's short-form mobile video platform.
Make sure there's simple implementation on any ESP platform. Mobile and social have been among the most talked-about subjects for the last couple of years. It's a simple way to use SMS in a timely fashion and make it easy for the consumer to engage...
If you haven’t already done so and start monitoring activity via a platform such as Tweetdeck. There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients:
No matter what business or what platform, the more high quality photos the more interesting your page is going to be. With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility...
On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
At the same time, consumers expect a seamless and relevant experience no matter their platform of choice. You can compare the behavior of your authenticated users on mobile and web to learn about their preferences, and then try to apply it to their...
Most other major publishers don't have the level of science, investment, and platform engineering that we do," Burke said. Yahoo sold a similar large-scale ad unit to brands in the past, but it has refined the product as it works to improve and...
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? A few reports on mobile advertising and usage. Why 75 cents of every dollar spent on mobile advertising is spent on...
This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. Mobile Web vs. Here are some significant differences you need to know about when it comes to web analytics and mobile app analytics:
Create platform-specific content – Android content for Android phones. Sometimes apps are the best choice (i.e.the Google Now app) – people spend a lot of time on apps and it's growing, much more than mobile web.
TRUSTed Mobile Ads platform is designed to allow users the ability to easily opt out of tracking. While it's not a tracking mechanism itself, TRUSTed Mobile Ads is an important consideration in the mobile tracking ecosystem because it's platform...
My response is that it's better to have an integrated multi-platform strategy, with mobile just being one component of it. Developing Integrated Multi-Platform Strategies Can Help Maximize Value But perhaps more significantly, it wasn't just that...
Google has announced improved search and sharing features for its Chrome browser running on Apple's iOS smartphone and tablet platform. For iOS users, the addition of the omnibox search function to the mobile browser lets users search for keywords...
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
Q: Where does a publisher who is considering the Google Catalog platform look to find out how many unique visits the Google Catalogs page is getting on desktops every month and/or how many mobile devices are accessing the Google Catalogs...
I believe this was the girl who came up to me after the presentation asking for blogging platform recommendations. And it makes complete sense as mobile keeps booming. How many paid search clicks are occurring right now from younger web users that...
If you decide to go with creating your own app, consider cross-platform vendors like Appcelerator to reduce versioning and increase speed-to-platform (i.e. Intelligent agents and other apps, mobile or otherwise, need access to data.
Founded in 2006, Unruly is a global platform for social video advertising. Its milestone campaigns include: T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man Could Smell Like campaign, and Coca-Cola’s...
Now that Google Catalogs is integrated into Google Shopping, the catalog platform is more relevant than ever to merchants. A lot of publishers are making the mistake of simply publishing their print catalog on Google Catalogs rather than taking...
Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time and on any device. Local SEO citations and mobile madness have hit the T-minus mark and are ready for launch.
