B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? A few reports on mobile advertising and usage. Why 75 cents of every dollar spent on mobile advertising is spent on...
This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. Mobile Web vs. Here are some significant differences you need to know about when it comes to web analytics and mobile app analytics:
Create platform-specific content – Android content for Android phones. Sometimes apps are the best choice (i.e.the Google Now app) – people spend a lot of time on apps and it's growing, much more than mobile web.
TRUSTed Mobile Ads platform is designed to allow users the ability to easily opt out of tracking. While it's not a tracking mechanism itself, TRUSTed Mobile Ads is an important consideration in the mobile tracking ecosystem because it's platform...
My response is that it's better to have an integrated multi-platform strategy, with mobile just being one component of it. Developing Integrated Multi-Platform Strategies Can Help Maximize Value But perhaps more significantly, it wasn't just that...
Google has announced improved search and sharing features for its Chrome browser running on Apple's iOS smartphone and tablet platform. For iOS users, the addition of the omnibox search function to the mobile browser lets users search for keywords...
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
Q: Where does a publisher who is considering the Google Catalog platform look to find out how many unique visits the Google Catalogs page is getting on desktops every month and/or how many mobile devices are accessing the Google Catalogs...
I believe this was the girl who came up to me after the presentation asking for blogging platform recommendations. And it makes complete sense as mobile keeps booming. How many paid search clicks are occurring right now from younger web users that...
If you decide to go with creating your own app, consider cross-platform vendors like Appcelerator to reduce versioning and increase speed-to-platform (i.e. Intelligent agents and other apps, mobile or otherwise, need access to data.
Founded in 2006, Unruly is a global platform for social video advertising. Its milestone campaigns include: T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man Could Smell Like campaign, and Coca-Cola’s...
Now that Google Catalogs is integrated into Google Shopping, the catalog platform is more relevant than ever to merchants. A lot of publishers are making the mistake of simply publishing their print catalog on Google Catalogs rather than taking...
Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time and on any device. Local SEO citations and mobile madness have hit the T-minus mark and are ready for launch.
The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even know about it. What is surprising is the number of advertisers who are neither engaging in...
With all the additional time and money invested in mobile experience, my expectation is that next year is when vendors will make their mark with true cross-platform and cross-browser visitor stitching and integrated multi-source and multi-platform...
Twitter Trends: This can be seen in various ways depending upon your Twitter platform…but if you're on the web version like I am, you'll see a Trends section on the main page, which you can adapt. There's also a mobile app.
According to Nielsen, Facebook is multiple times the size of the next largest social site across each platform. Google+ VP Bradley Horowitz slammed Facebook recently for “pissing off users” with in-stream ads on their social platform, something...
From a technological perspective – it is a platform of integrated tools and features. Local and Mobile Google’s recent changes with regard to social signals and local search signify an important shift and focus on mobile search as, in parallel...
That said, Goggle’s organic search results, most of its software, and the popular Android platform are "free," although Google in turn does obtain your data that helps them monetize with advertising. Speaking of fair, there is a group that has...
And one can reach many more users in avoiding platform fragmentation. But for lots of app categories like social, local, and news, sufficient functionality can be seen on the mobile web. It's true that apps still beat mobile web in functionality...
