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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. This means you need to make your content as locally relevant as possible and to make it work great on...

  3. Google AdWords Adds Consumer Rating Annotations

    The advertising platform also said the scoring system "is the same for every advertiser, regardless of the advertiser’s spending on AdWords or elsewhere on Google. U.K.and Canada, from surveys run by the AdWords team on the Google Consumer Surveys...

  4. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. Very often, we'd see expensive video platform contracts, expensive content licenses, and lots of incremental...

  6. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Additional improvements: German language support and several technical platform performance enhancements. Adobe has been releasing enhancements to their Marketing Cloud platform with regularity. Last Fall, Adobe added six new features to Analytics...

  7. The Multi-Platform Majority Has Arrived. Are You Ready?

    Apps, Not Mobile Web, Driving the Multi-Platform Majority Before long, multi-platform users will evolve from being a simple majority to a dominant majority, while an increasing percentage of consumers will access the Web from all three leading...

  8. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    So what exists today is a massive platform for self-expression and sharing of stories that has no parallel in reach, immediacy, or impact in human history and yet brands haven't really taken advantage.

  9. What You Can Learn From Google Analytics Mobile Reports

    Furthermore, you can use this report to justify why you might benefit from creating a mobile app for a new platform. In the Devices report you will find a number of reports with a lot more detail about the mobile devices that were used by people...