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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME]'s platform send and publish to Google directly? Does [VENDOR NAME]'s platform allow for multiple divisions of a brand to log in into the system? Please describe how [VENDOR NAME]'s platform enables compliance for any industry...

  2. Top Brands Now Testing Pinterest Promoted Pins

    But the platform did highlight the advertising placed on mobile devices. Fast-forward to today, and the message remains the same from Pinterest: The promoted pins will be "tasteful, transparent, relevant, and improved based on Pinner feedback," the...

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    In the past year, BuzzFeed has tripled its U.S.multi-platform (i.e.desktop and mobile) audience to 71.3 million visitors in March. Specifically, 58 percent of mobile time spent on BuzzFeed comes via mobile web vs.percent on apps, in stark contrast...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. This means you need to make your content as locally relevant as possible and to make it work great on...

  6. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  7. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. Very often, we'd see expensive video platform contracts, expensive content licenses, and lots of incremental...

  8. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Additional improvements: German language support and several technical platform performance enhancements. Adobe has been releasing enhancements to their Marketing Cloud platform with regularity. Last Fall, Adobe added six new features to Analytics...