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  1. Google AdWords Adds Consumer Rating Annotations

    or 'Which mobile service provider do you use? AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys...

  2. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: I would say that shorter content works better for mobile, for a number of reasons. For example, you would normally watch video content on your mobile device while on the go, where you have less time and limited access to fully enjoy the content.

  3. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.

  5. Pros & Cons of the Top Mobile App Tracking Methods

    A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.

  6. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    SEW: How does the convergence of television with the web, social media, and mobile change our behaviors and shake up our long standing beliefs about TV? The web, social media, and mobile have evolved TV into a multi-screen experience that...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to website X $_____ (PPC) equivalent search ad costs...