Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
Mobile invalid clicks seem to be increasing (although within a tight range). My hunch is mobile invalid clicks come more from actual users with multiple clicks, or user error vs.actual purposefully fraudulent activity.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. Michael said that for ESPN users, it’s about 50/50 usage for web vs.mobile app.
Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. A MAC address can be identified across applications and mobile web, allowing for accurate tracking of install events.
You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other...
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
Mobile web and app analytics are still very much in the early stages. AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know As we’re pushed increasingly to non-desktop devices, we have the right to expect the same level of insight...
The web, social media, and mobile have evolved TV into a multi-screen experience that transcends devices. His opening keynote is titled, “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and...
Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Advertising Value - Social Web Traffic Referrals:
Seeding content assets that are optimized for mobile, tablet, and desktop also allows a greater reach and is often better-aligned to create and/or target intent on restaurant, travel, and location-based queries.
Is Your Website Mobile Usable Furthermore, mobile usability does not necessarily mean from a design compatibility and accessibility standpoint, in many cases it means is the language on your site simple and clear enough that people on the go (on...
Mobile Experiences Will be Reinvented With Mobile Specific Technologies either on device, on web or in store – based on new technologies on the market. The current model of segmented analytics systems for different types of interactions and...
Short, emotional (Twitter/mobile) Karen McGrane’s book, Content Strategy for Mobile, details the push toward more flexible and malleable content. For web, changes can be and should be made on the fly.
What is surprising is the number of advertisers who are neither engaging in mobile nor preparing for what’s to come.goals: To learn more about mobile PPC, here are a few tips for mobile holiday PPC that also can be applicable to many other industries.
Social Mobile Messaging The explosion of tablet growth from front-runners such as the Apple iPad bring new items to the social media editorial calendar for mobile users. Today’s editorial calendar takes into account web content, company press...
In terms of local, according to Google, 20 percent of all Google searches had local intent and 40 percent of Google mobile searches have local intent. For many a marketer, 2012 was finally the year of mobile as mobile local advertising was forecast...
Most Liked: #Winner 72% of Consumers Want Mobile-Friendly Sites: Google Research by Miranda Miller Mobile Most Read: #Winner Mobile Landing Page Optimization by Angie Schotmuller Most Commented: #Winner Search & Mobile Marketing Trends: SEO...
This tool allows users to check what ads are showing in different locations (whether it's specific cities in the U.S.or even international locations) or on specific device types (mobile, tablet, desktop, etc.
