Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. Google Crashes Facebook Home’s Easy Updating Party, Now Requires All Play Apps To Be Updated Through The Play Store – TechCrunch"An...
Depending on audience size and behavior, it might make sense to create mobile-specific content, as the Guardian has done with their app. But it actually follows a triple-thread approach in its app strategies.
Apps integration: Including a review of emerging app-based traffic sources relevant to the line of business shows strategic thinking. Developing an API or reaching out to app developers may not generate a lot of revenue, but it moves you up the...
Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. Android PoliceGoogle Glass companion app has some interesting finds. Windows 8 App Refresh – Bing Search BlogBing News...
On the web analytics side you typically track by sessions and it's mainly done through cookies and JavaScript; whereas, with mobile app analytics the general setup might be similar, but much more intricate implementation is required.
The content on the page around the mobile app needs to provide the context to give relevant cues for what the app is about. Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Sometimes apps are the best choice (i.e.the Google Now app) – people spend a lot of time on apps and it's growing, much more than mobile web. The need to design and deploy a next-generation site architecture that maximizes your chances of...
Michael said that for ESPN users, it’s about 50/50 usage for web vs.mobile app. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in...
Cookies cannot be shared across apps or shared between a mobile app and the mobile web. The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read.
Now that may require developing some mobile-specific strategies – whether that's building an app or executing a mobile ad campaign – but they should be developed with the broader picture in mind. But perhaps more significantly, it wasn't just that...
Unlike rival Evernote, though, Google has only released a Keep app for its Android mobile operating system, in addition to the web, although this doesn't come as too much of a surprise. Google Keep, like rival app Evernote, allows users to jot down...
The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last December Google recategorized Adblock Plus in the Chrome web store and stopped...
Meanwhile Google also updated its Android Chrome app, improving browser speeds using the V8 JavaScipt engine. Users who update Chrome can send webpages to email addresses, the Messages app, and Facebook pages by accessing the Share category through...
In a statement today, the company said that the deal would allow it to dedicate more of its resources to creating "beautiful and relevant" in-app ad experiences on Windows 8, Skype, Xbox/Kinect, Windows Phone, Bing, and MSN.
Mobile web and app analytics are still very much in the early stages. AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know Web analytics are often murky, but more sophisticated now than the early days of log files.
Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Search Web Traffic Referrals 4. For each tactic, brainstorm possible implementation...
An app enables a Jamie Oliver fan who wants to cook like Jamie Oliver to stay within the context of the kitchen rather than leave to use a search engine on a computer in another part of the home. While 2013 may once again be called the Year of the...
Apps were particularly prevalent, with users having increased their social app time by 76 percent compared to 2011. This meant they were now spending seven times more minutes on apps than on the mobile web.
Well, here are seven tips to guide you through the app-and-mobile storm on the horizon to the sunny shores of post-search nirvana. to seek out and engage with app developers who may benefit from your data or web services.
